ASSESSMENT TASKS OF CUSTOMER RELATIONSHIP MANAGEMENT IN SELECTED HOSPITALS OF ISFAHAN CITY

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

YAGHOUBI MARYAM; RAHI FATEMEH; BAHADORI MOHAMMAD KARIM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Health System Research Year:2015 | Volume:11 | Issue:1 Page(s): 119-131

Download Full-Text

Persian Verion

View:

1,688

Download:

Cites:

Information Journal Paper

Title

ASSESSMENT TASKS OF CUSTOMER RELATIONSHIP MANAGEMENT IN SELECTED HOSPITALS OF ISFAHAN CITY

Author(s)

YAGHOUBI MARYAM | RAHI FATEMEH | BAHADORI MOHAMMAD KARIM | Issue Writer Certificate

Keywords

CUSTOMER RELATIONSHIP MANAGEMENTQ3

PATIENTQ3

HOSPITALQ3

Abstract

Background: Introduction: Today what creates value for health care system is ongoing relationship with the customer, and successful organizations are only those who are able to make clients for lifetime and can do the mission of responsiveness to customers in shortest time, with best quality and with lowest cost. One of the strategies that help these organizations is creating an ongoing relation with customers.Methods: This research is a descriptive- analytical one. The study population were the nurses of selected HOSPITALs in Esfahan, that sampling was carried out by randomized stratified method. Tools for data collection were researcher questionnaire of communication with customers management whose validity and reliability is confirmed. For determining factors, we used of confirmatory factor analysis. The method of data collecting was structural equation method and software used were Amos and Spss.Findings: In duty dimension of customer communications management, services diversity has the highest score (2.9) and in management of productivity customer communication has the highest score (3.2). Among the dimensions, productivity ultimate model has the highest score and interaction with customers and customer maintenance have the lowest score.Conclusion: The health care organizations can remain in the competitive market by implementing CUSTOMER RELATIONSHIP MANAGEMENT. This is essential that studied HOSPITALs improve the obtaining information, customers' satisfaction and loyalty, new customers' attraction and maintaining strategies.

Cites

THE RELATIONSHIP BETWEEN CUSTOMER KNOWLEDGE MANAGEMENT (CKM) ON CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TASKS IN A MILITARY HOSPITAL

References

No record.

Cite

APA: Copy

YAGHOUBI, MARYAM, RAHI, FATEMEH, & BAHADORI, MOHAMMAD KARIM. (2015). ASSESSMENT TASKS OF CUSTOMER RELATIONSHIP MANAGEMENT IN SELECTED HOSPITALS OF ISFAHAN CITY. HEALTH SYSTEM RESEARCH, 11(1), 119-131. SID. https://sid.ir/paper/192613/en

Vancouver: Copy

YAGHOUBI MARYAM, RAHI FATEMEH, BAHADORI MOHAMMAD KARIM. ASSESSMENT TASKS OF CUSTOMER RELATIONSHIP MANAGEMENT IN SELECTED HOSPITALS OF ISFAHAN CITY. HEALTH SYSTEM RESEARCH[Internet]. 2015;11(1):119-131. Available from: https://sid.ir/paper/192613/en

IEEE: Copy

MARYAM YAGHOUBI, FATEMEH RAHI, and MOHAMMAD KARIM BAHADORI, “ASSESSMENT TASKS OF CUSTOMER RELATIONSHIP MANAGEMENT IN SELECTED HOSPITALS OF ISFAHAN CITY,” HEALTH SYSTEM RESEARCH, vol. 11, no. 1, pp. 119–131, 2015, [Online]. Available: https://sid.ir/paper/192613/en

Related Journal Papers