Strategic Pricing and its Effect on Company Performance

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Baloochi Hossein; MALEKI MINBASHRAZGAH MORTEZA; FEIZ DAVOD; HASANGHOLIPOUR TAHMORETH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: New Marketing Research Journal Year:2019 | Volume:9 | Issue:1 (32) Page(s): 95-118

Download Full-Text

Persian Verion

View:

502

Download:

Cites:

Information Journal Paper

Title

Strategic Pricing and its Effect on Company Performance

Author(s)

Baloochi Hossein | MALEKI MINBASHRAZGAH MORTEZA | FEIZ DAVOD | HASANGHOLIPOUR TAHMORETH | Issue Writer Certificate

Keywords

Strategic PricingQ1

Market TurmoilQ1

Technical TurmoilQ1

Market OrientationQ2

Intensity of CompetitionQ1

Abstract

Choosing the right pricing strategy can be very effective in reaching its goals, looking at long-term (strategic) pricing will create a competitive advantage for companies. It is therefore important to have a proper understanding of the factors affecting Strategic Pricing. The purpose of the present research is to investigate factors affecting Strategic Pricing and their role on corporate performance. This research is an applied and descriptive research method. Statistical population was the managers and sales staff of dairy companies operating in Mashhad. For this purpose, a sample of 226 people were selected based on Morgan's table using simple random sampling method. A questionnaire was used to collect data. Validity of the questionnaire was confirmed by using convergent validity and its reliability was measured using Cronbach's alpha and composite reliability. In order to investigate the research hypotheses, structural equation modeling and minor least squares approach were used. The results of this study showed that the position of the company and its Market Orientation affect the Strategic Pricing, but did not confirm the firm size and strategic price. Among market factors, Technical Turmoil and Market Turmoil had a negative effect on strategic price, but market growth had a positive and significant effect on prices. The effect of competition intensity on the strategic price was not significant. Another result was the confirmation of market-oriented moderation in the relationship between Market Turmoil and Strategic Pricing. However, Market Orientation moderation was not approved in terms of technical disturbance and strategic price. Finally, the result showed that Strategic Pricing affect the performance of dairy companies.

Cites

No record.

References

No record.

Cite

APA: Copy

Baloochi, Hossein, MALEKI MINBASHRAZGAH, MORTEZA, FEIZ, DAVOD, & HASANGHOLIPOUR, TAHMORETH. (2019). Strategic Pricing and its Effect on Company Performance. NEW MARKETING RESEARCH JOURNAL, 9(1 (32) ), 95-118. SID. https://sid.ir/paper/194485/en

Vancouver: Copy

Baloochi Hossein, MALEKI MINBASHRAZGAH MORTEZA, FEIZ DAVOD, HASANGHOLIPOUR TAHMORETH. Strategic Pricing and its Effect on Company Performance. NEW MARKETING RESEARCH JOURNAL[Internet]. 2019;9(1 (32) ):95-118. Available from: https://sid.ir/paper/194485/en

IEEE: Copy

Hossein Baloochi, MORTEZA MALEKI MINBASHRAZGAH, DAVOD FEIZ, and TAHMORETH HASANGHOLIPOUR, “Strategic Pricing and its Effect on Company Performance,” NEW MARKETING RESEARCH JOURNAL, vol. 9, no. 1 (32) , pp. 95–118, 2019, [Online]. Available: https://sid.ir/paper/194485/en

Related Journal Papers