DOCUMENTATION OF NEW PROMOTION APPROACHES IN SMALL AND MEDIUM SIZED BUSINESSES OF THE TEXTILE INDUSTRY

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REZVANI MEHRAN; KHORAM SHAHI NARGES

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Paper Information

Journal: New Marketing Research Journal Year:2012 | Volume:2 | Issue:1 (4) Page(s): 167-184

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Information Journal Paper

Title

DOCUMENTATION OF NEW PROMOTION APPROACHES IN SMALL AND MEDIUM SIZED BUSINESSES OF THE TEXTILE INDUSTRY

Author(s)

REZVANI MEHRAN | KHORAM SHAHI NARGES | Issue Writer Certificate

Keywords

NEW PROMOTION APPROACHESQ2

ENTREPRENEURIAL PROMOTIONQ2

SMESQ1

TEXTILE INDUSTRYQ2

Abstract

The most important marketing activity of the owner/manager of SMES is to concentrate on ENTREPRENEURIAL PROMOTION methods of their businesses. New and ENTREPRENEURIAL PROMOTION plays a leading role in progress and development of SMES. There has been an emerging concentration on the concept of promotion and the role of its elements in progress of SMES in marketing research. The purpose of this paper is to identify and document promotion methods in small and medium sized businesses of the TEXTILE INDUSTRY, particularly in Iran. In order to identify the concepts and methods of promotion and to present practical results in this context, a quality research has been conducted by interviewing the owners/managers of SMES.

Cites

INVESTIGATION THE ROLE OF GIVING LONE TO INDUSTRIAL SMALL & MEDIUM SIZED ENTERPRISES FOR CREATION JOBS (CASE STUDY: TEHRAN INDUSTRIAL SMES)

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APA: Copy

REZVANI, MEHRAN, & KHORAM SHAHI, NARGES. (2012). DOCUMENTATION OF NEW PROMOTION APPROACHES IN SMALL AND MEDIUM SIZED BUSINESSES OF THE TEXTILE INDUSTRY. NEW MARKETING RESEARCH JOURNAL, 2(1 (4)), 167-184. SID. https://sid.ir/paper/194503/en

Vancouver: Copy

REZVANI MEHRAN, KHORAM SHAHI NARGES. DOCUMENTATION OF NEW PROMOTION APPROACHES IN SMALL AND MEDIUM SIZED BUSINESSES OF THE TEXTILE INDUSTRY. NEW MARKETING RESEARCH JOURNAL[Internet]. 2012;2(1 (4)):167-184. Available from: https://sid.ir/paper/194503/en

IEEE: Copy

MEHRAN REZVANI, and NARGES KHORAM SHAHI, “DOCUMENTATION OF NEW PROMOTION APPROACHES IN SMALL AND MEDIUM SIZED BUSINESSES OF THE TEXTILE INDUSTRY,” NEW MARKETING RESEARCH JOURNAL, vol. 2, no. 1 (4), pp. 167–184, 2012, [Online]. Available: https://sid.ir/paper/194503/en

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