EVALUATION OF FACTORS AFFECTING CUSTOMER SATISFACTION IN THE RESTAURANT INDUSTRY. CASE STUDY: BOOF RESTAURANT CHAIN

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HAGHIGHI MOHAMMAD; MIRA SEYYED ABOLGHASEM; DOROSTI ALI

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Journal: New Marketing Research Journal Year:2014 | Volume:4 | Issue:3 (14) Page(s): 75-88

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Title

EVALUATION OF FACTORS AFFECTING CUSTOMER SATISFACTION IN THE RESTAURANT INDUSTRY. CASE STUDY: BOOF RESTAURANT CHAIN

Author(s)

HAGHIGHI MOHAMMAD | MIRA SEYYED ABOLGHASEM | DOROSTI ALI | Issue Writer Certificate

Keywords

RESTAURANT INDUSTRYQ1

CUSTOMER SATISFACTIONQ2

BOOF CHAIN RESTAURANTQ2

Abstract

The objective of this study is examining factors affecting CUSTOMER SATISFACTION in the RESTAURANT INDUSTRY. The questionnaire was used to collect required data for this study. Questionnaires distributed in 10 randomly selected branches of BOOF CHAIN RESTAURANT in Tehran. In each branch, 40 customers were selected for the study. Ultimately, the research sample consisted of 268 customers. Hypotheses were tested through structural equation model. The obtained results show that food quality, service quality, restaurant environment, and perception of price fairness had a positive impact on CUSTOMER SATISFACTION, but the impact of restaurant location on CUSTOMER SATISFACTION was not confirmed. The results also indicate that food quality as the most important factor affecting CUSTOMER SATISFACTION in the boof.

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APA: Copy

HAGHIGHI, MOHAMMAD, MIRA, SEYYED ABOLGHASEM, & DOROSTI, ALI. (2014). EVALUATION OF FACTORS AFFECTING CUSTOMER SATISFACTION IN THE RESTAURANT INDUSTRY. CASE STUDY: BOOF RESTAURANT CHAIN. NEW MARKETING RESEARCH JOURNAL, 4(3 (14) ), 75-88. SID. https://sid.ir/paper/194540/en

Vancouver: Copy

HAGHIGHI MOHAMMAD, MIRA SEYYED ABOLGHASEM, DOROSTI ALI. EVALUATION OF FACTORS AFFECTING CUSTOMER SATISFACTION IN THE RESTAURANT INDUSTRY. CASE STUDY: BOOF RESTAURANT CHAIN. NEW MARKETING RESEARCH JOURNAL[Internet]. 2014;4(3 (14) ):75-88. Available from: https://sid.ir/paper/194540/en

IEEE: Copy

MOHAMMAD HAGHIGHI, SEYYED ABOLGHASEM MIRA, and ALI DOROSTI, “EVALUATION OF FACTORS AFFECTING CUSTOMER SATISFACTION IN THE RESTAURANT INDUSTRY. CASE STUDY: BOOF RESTAURANT CHAIN,” NEW MARKETING RESEARCH JOURNAL, vol. 4, no. 3 (14) , pp. 75–88, 2014, [Online]. Available: https://sid.ir/paper/194540/en

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