Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry

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DEHDASHTI SHAHROKH ZOHREH; Faraj Shoushtari Poor Hamid Reza

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Journal: New Marketing Research Journal Year:2018 | Volume:8 | Issue:2 (29) Page(s): 23-38

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Title

Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry

Author(s)

DEHDASHTI SHAHROKH ZOHREH | Faraj Shoushtari Poor Hamid Reza | Issue Writer Certificate

Keywords

CommercializationQ1

Knowledge-Based CompaniesQ1

Case StudyQ1

Thematic AnalysisQ1

Abstract

Nowadays, the determinant role of science and technology in the growth and development of countries and the very close relation between economic development and the capacity of a country to create and use knowledge has become a public opinion. According to the key role of Knowledge-Based Companies in the arena of technological development in the world, there is also a specific approach to these companies in the knowledge-based economy. The Purpose of this article is designing and presenting the model of knowledge-based products Commercialization in ICT industry. Therefore, Case Study is the research methodology of this article. First, by using non-random easy sampling method, 5 knowledge-based manufacturing companies in ICT industry in Qom and Tehran provinces were selected as samples. The needed data was collected after conducting a deep interview with 14 managers who were aware of the Commercialization process of products. Then, by using Thematic Analysis, the data were analyzed and the results were extracted. Finally, the model of knowledge-based products Commercialization in ICT industry was presented. The main steps of the model are marketing research (needs analysis), Idea screening, analyzing and financing, designing and implementing of marketing and advertising strategies, comprehensive production feasibility, production, testing, improvement and upgrading, designing and implementing pricing, sales and distribution strategies, supporting and after sales services. Unlike almost theoretical models, especially foreign models, the presented model in this study is adapted with the environmental and local conditions in Iran and can be used by Iranian companies.

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APA: Copy

DEHDASHTI SHAHROKH, ZOHREH, & Faraj Shoushtari Poor, Hamid Reza. (2018). Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry. NEW MARKETING RESEARCH JOURNAL, 8(2 (29) ), 23-38. SID. https://sid.ir/paper/194558/en

Vancouver: Copy

DEHDASHTI SHAHROKH ZOHREH, Faraj Shoushtari Poor Hamid Reza. Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry. NEW MARKETING RESEARCH JOURNAL[Internet]. 2018;8(2 (29) ):23-38. Available from: https://sid.ir/paper/194558/en

IEEE: Copy

ZOHREH DEHDASHTI SHAHROKH, and Hamid Reza Faraj Shoushtari Poor, “Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry,” NEW MARKETING RESEARCH JOURNAL, vol. 8, no. 2 (29) , pp. 23–38, 2018, [Online]. Available: https://sid.ir/paper/194558/en

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