EXPLAINING THE COMPULSIVE BUYING BEHAVIOR BASED ON THE FACTORS OF PSYCHOLOGICAL, ENVIRONMENTAL, MATERIALISM AND USING CREDIT CARD

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MOGHADAM JEZEH MAHBOOBEH; BAHRAINIZAD MANIJEH; RAJABI SORAN

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Journal: New Marketing Research Journal Year:2017 | Volume:7 | Issue:3 (26) Page(s): 21-38

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Title

EXPLAINING THE COMPULSIVE BUYING BEHAVIOR BASED ON THE FACTORS OF PSYCHOLOGICAL, ENVIRONMENTAL, MATERIALISM AND USING CREDIT CARD

Author(s)

MOGHADAM JEZEH MAHBOOBEH | BAHRAINIZAD MANIJEH | RAJABI SORAN | Issue Writer Certificate

Keywords

COMPULSIVE BUYINGQ2

PSYCHOLOGICAL FACTORQ2

ENVIRONMENTAL FACTORSQ2

MATERIALISMQ1

USING CREDIT CARDQ1

Abstract

COMPULSIVE BUYING is an aspect of consumer behavior. Today changes in life style have increased the complexity of consumption and create an environment which is favorable to increase COMPULSIVE BUYING than the past. Many factors, including ENVIRONMENTAL FACTORS, psychological, demographic, and the availability of credit cards can be effective in creating COMPULSIVE BUYING. Therefore, the present research has presented a conceptual model after reviewing several conducted researches in the field of criteria affecting COMPULSIVE BUYING behavior. This resaeach is an applied research in terms of its objective and descriptive- correlational in terms of data collection. Statistical population of this research containsits the customers of chain stores in Shiraz and its sampling is done using non-random available method.385 quastionanaries were evaluated and data a were analysed via the softwares of Spss18 and Amos18. The results showed that the factors of MATERIALISM on credit card and also credit card on COMPULSIVE BUYING have a significant and positive effect. Also in this research the positive effect of anxiety, impulsivity, family and also the negative impact of television advertising on COMPULSIVE BUYING were approved. However, the influence of peers and consumer’s depression on COMPULSIVE BUYING was rejected. More overr, this research showed the negative effect of family and peers and the positive impact of television advertising on MATERIALISM.

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APA: Copy

MOGHADAM JEZEH, MAHBOOBEH, BAHRAINIZAD, MANIJEH, & RAJABI, SORAN. (2017). EXPLAINING THE COMPULSIVE BUYING BEHAVIOR BASED ON THE FACTORS OF PSYCHOLOGICAL, ENVIRONMENTAL, MATERIALISM AND USING CREDIT CARD. NEW MARKETING RESEARCH JOURNAL, 7(3 (26) ), 21-38. SID. https://sid.ir/paper/194577/en

Vancouver: Copy

MOGHADAM JEZEH MAHBOOBEH, BAHRAINIZAD MANIJEH, RAJABI SORAN. EXPLAINING THE COMPULSIVE BUYING BEHAVIOR BASED ON THE FACTORS OF PSYCHOLOGICAL, ENVIRONMENTAL, MATERIALISM AND USING CREDIT CARD. NEW MARKETING RESEARCH JOURNAL[Internet]. 2017;7(3 (26) ):21-38. Available from: https://sid.ir/paper/194577/en

IEEE: Copy

MAHBOOBEH MOGHADAM JEZEH, MANIJEH BAHRAINIZAD, and SORAN RAJABI, “EXPLAINING THE COMPULSIVE BUYING BEHAVIOR BASED ON THE FACTORS OF PSYCHOLOGICAL, ENVIRONMENTAL, MATERIALISM AND USING CREDIT CARD,” NEW MARKETING RESEARCH JOURNAL, vol. 7, no. 3 (26) , pp. 21–38, 2017, [Online]. Available: https://sid.ir/paper/194577/en

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