THE IMPACT OF CONSUMERS CURRENCY PERCEPTION ON PRICE SENSITIVITY

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

NAZARI MOHSEN; GHODS ELAHI AHMAD; SHAHRIVARI SHAHRZAD

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: New Marketing Research Journal Year:2013 | Volume:3 | Issue:1 (8) Page(s): 119-137

Download Full-Text

Persian Verion

View:

945

Download:

Cites:

Information Journal Paper

Title

THE IMPACT OF CONSUMERS CURRENCY PERCEPTION ON PRICE SENSITIVITY

Author(s)

NAZARI MOHSEN | GHODS ELAHI AHMAD | SHAHRIVARI SHAHRZAD | Issue Writer Certificate

Keywords

CUSTOMER PERCEPTIONQ2

CURRENCYQ2

PRICINGQ1

MONEY ILLUSIONQ2

Abstract

Customers are increasingly confronting with foreign markets through internet and tourism. So they are challenged to evaluate prices in different currencies. They are familiar with the products prices but they are engaged in a perceptual process while they are evaluating prices in different currencies. In this research customer CURRENCY perception and the price sensitivity are considered. The customer price sensitivity in different currencies would be measured through a PRICING model. Questionnaire was applied as data gathering tool. The results showed customers experience perceptual bias when evaluating prices same in real value and different in nominal value and nominal value affects the customers purchase attitude. This bias reflects as the customer price sensitivity is less in low denomination CURRENCY. Findings have important implications for PRICING in regional markets, internet market, and also in tourism industry for customers and international companies.

Cites

No record.

References

Cite

APA: Copy

NAZARI, MOHSEN, GHODS ELAHI, AHMAD, & SHAHRIVARI, SHAHRZAD. (2013). THE IMPACT OF CONSUMERS CURRENCY PERCEPTION ON PRICE SENSITIVITY. NEW MARKETING RESEARCH JOURNAL, 3(1 (8)), 119-137. SID. https://sid.ir/paper/194626/en

Vancouver: Copy

NAZARI MOHSEN, GHODS ELAHI AHMAD, SHAHRIVARI SHAHRZAD. THE IMPACT OF CONSUMERS CURRENCY PERCEPTION ON PRICE SENSITIVITY. NEW MARKETING RESEARCH JOURNAL[Internet]. 2013;3(1 (8)):119-137. Available from: https://sid.ir/paper/194626/en

IEEE: Copy

MOHSEN NAZARI, AHMAD GHODS ELAHI, and SHAHRZAD SHAHRIVARI, “THE IMPACT OF CONSUMERS CURRENCY PERCEPTION ON PRICE SENSITIVITY,” NEW MARKETING RESEARCH JOURNAL, vol. 3, no. 1 (8), pp. 119–137, 2013, [Online]. Available: https://sid.ir/paper/194626/en

Related Journal Papers