DESIGNING AND EXPLAINING THE MODEL OF PERSISTENT CUSTOMER LOYALTY IN E-COMMERCE: A STUDY IN THE E-RETAILER’S WEB SITES

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HAMIDIZADEH MOHAMMAD REZA; HAJI KARIMI ABAS ALI; NAEIJI MOHAMMAD JAVAD

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Journal: New Marketing Research Journal Year:2011 | Volume:1 | Issue:2 Page(s): 79-91

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Title

DESIGNING AND EXPLAINING THE MODEL OF PERSISTENT CUSTOMER LOYALTY IN E-COMMERCE: A STUDY IN THE E-RETAILER’S WEB SITES

Author(s)

HAMIDIZADEH MOHAMMAD REZA | HAJI KARIMI ABAS ALI | NAEIJI MOHAMMAD JAVAD | Issue Writer Certificate

Keywords

PERSISTENT CUSTOMER LOYALTYQ2

PAYMENT SECURITYQ2

CUSTOMER SATISFACTIONQ2

E-RETAILINGQ2

Abstract

While the importance of customer loyalty has been recognized in marketing literature for several decades, the design and explanation of PERSISTENT CUSTOMER LOYALTY and its antecedents in electronic commerce especially in an E-RETAILING context have not been addressed. Therefore, the aim of this study is to develop and validate such antecedents of persistent loyalty and to propose a comprehensive model. For this purpose, based on e-commerce and marketing literature, a comprehensive set of constructs have been designed and examined on 211 customers of e-retailers using path analysis. The findings imply that PERSISTENT CUSTOMER LOYALTY has been influenced significantly by all of the recognized factors including trust, PAYMENT SECURITY, perceived value, CUSTOMER SATISFACTION, customization, purchase convenience, brand character, and contact interactivity. Also, CUSTOMER SATISFACTION and trust have mediator role in the model.

Cites

تاثیر کیفیت طراحی وب سایت های خبری بروفاداری و تبلیغات توصیه ای الکترونیکی (مورد مطالعه: دانشگاه علامه طباطبائی شهر تهران)

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APA: Copy

HAMIDIZADEH, MOHAMMAD REZA, HAJI KARIMI, ABAS ALI, & NAEIJI, MOHAMMAD JAVAD. (2011). DESIGNING AND EXPLAINING THE MODEL OF PERSISTENT CUSTOMER LOYALTY IN E-COMMERCE: A STUDY IN THE E-RETAILER’S WEB SITES. NEW MARKETING RESEARCH JOURNAL, 1(2), 79-91. SID. https://sid.ir/paper/194635/en

Vancouver: Copy

HAMIDIZADEH MOHAMMAD REZA, HAJI KARIMI ABAS ALI, NAEIJI MOHAMMAD JAVAD. DESIGNING AND EXPLAINING THE MODEL OF PERSISTENT CUSTOMER LOYALTY IN E-COMMERCE: A STUDY IN THE E-RETAILER’S WEB SITES. NEW MARKETING RESEARCH JOURNAL[Internet]. 2011;1(2):79-91. Available from: https://sid.ir/paper/194635/en

IEEE: Copy

MOHAMMAD REZA HAMIDIZADEH, ABAS ALI HAJI KARIMI, and MOHAMMAD JAVAD NAEIJI, “DESIGNING AND EXPLAINING THE MODEL OF PERSISTENT CUSTOMER LOYALTY IN E-COMMERCE: A STUDY IN THE E-RETAILER’S WEB SITES,” NEW MARKETING RESEARCH JOURNAL, vol. 1, no. 2, pp. 79–91, 2011, [Online]. Available: https://sid.ir/paper/194635/en

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