EXAMINING A STRUCTURAL MODEL OF CONSUME R ANIMOSITY IMPACT ON BOYCOTTING THE PILGRIMAGE AND RECREATION TRIPS TO SAUDI ARABIA AND THE UNITED ARAB EMIRATES IN TEHRAN

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HASSANZADEH MAHMOOD; MOSHABBAKI ISFAHANI ASGHAR

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Journal: New Marketing Research Journal Year:2017 | Volume:6 | Issue:4 (23) Page(s): 53-66

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Title

EXAMINING A STRUCTURAL MODEL OF CONSUME R ANIMOSITY IMPACT ON BOYCOTTING THE PILGRIMAGE AND RECREATION TRIPS TO SAUDI ARABIA AND THE UNITED ARAB EMIRATES IN TEHRAN

Author(s)

HASSANZADEH MAHMOOD | MOSHABBAKI ISFAHANI ASGHAR | Issue Writer Certificate

Keywords

CUSTOMER ANIMOSITYQ1

BOYCOTT MOTIVATIONQ1

STABLE ANIMOSITYQ1

SITUATIONAL ANIMOSITYQ1

SAUDI ARABIA AND THE UNITED ARAB EMIRATESQ1

Abstract

Recently, the desire to boycott the pilgrimage and recreation trips to SAUDI ARABIA AND THE UNITED ARAB EMIRATES has been increased significantly among the Iranians. This can be clearly due to resentments and hostilities. The concept of CUSTOMER ANIMOSITY that has been followed up in international marketing discussions seriously can be effective in explaining such tendencies. This research is a descriptive-analytical research and tries to develop a coherent understanding of the situation using structural equation modeling. The results of 394 questionnaires showed that stable and situational animosities have the most effect on customers’ motivations to boycott. STABLE ANIMOSITY has a significant positive effect on lower assessment of pilgrimage and recreation trips. SITUATIONAL ANIMOSITY showed a strong effect on consumer affinity and ethnocentrism. Also lower valuation, consumer affinity, and ethnocentrism have a significant positive effect on motivations to boycott. Moreover, Religious tendencies have a significant negative effect on STABLE ANIMOSITY, lower assessment, and BOYCOTT MOTIVATION. Such factors explain 79 percent of the BOYCOTT MOTIVATION variances and 70 percent of the lower assessment of pilgrimage and recreation trips to SAUDI ARABIA AND THE UNITED ARAB EMIRATES.

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APA: Copy

HASSANZADEH, MAHMOOD, & MOSHABBAKI ISFAHANI, ASGHAR. (2017). EXAMINING A STRUCTURAL MODEL OF CONSUME R ANIMOSITY IMPACT ON BOYCOTTING THE PILGRIMAGE AND RECREATION TRIPS TO SAUDI ARABIA AND THE UNITED ARAB EMIRATES IN TEHRAN. NEW MARKETING RESEARCH JOURNAL, 6(4 (23) ), 53-66. SID. https://sid.ir/paper/194662/en

Vancouver: Copy

HASSANZADEH MAHMOOD, MOSHABBAKI ISFAHANI ASGHAR. EXAMINING A STRUCTURAL MODEL OF CONSUME R ANIMOSITY IMPACT ON BOYCOTTING THE PILGRIMAGE AND RECREATION TRIPS TO SAUDI ARABIA AND THE UNITED ARAB EMIRATES IN TEHRAN. NEW MARKETING RESEARCH JOURNAL[Internet]. 2017;6(4 (23) ):53-66. Available from: https://sid.ir/paper/194662/en

IEEE: Copy

MAHMOOD HASSANZADEH, and ASGHAR MOSHABBAKI ISFAHANI, “EXAMINING A STRUCTURAL MODEL OF CONSUME R ANIMOSITY IMPACT ON BOYCOTTING THE PILGRIMAGE AND RECREATION TRIPS TO SAUDI ARABIA AND THE UNITED ARAB EMIRATES IN TEHRAN,” NEW MARKETING RESEARCH JOURNAL, vol. 6, no. 4 (23) , pp. 53–66, 2017, [Online]. Available: https://sid.ir/paper/194662/en

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