ASSESSING RELATIONSHIP BETWEEN THE IIMPLEMENTATION OF THE ELECTRONIC SYSTEM AND THE LEVEL OF CUSTOMER SATISFACTION IN BRANCHES OF BANK SADERAT OF MAZANDARAN

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KARIMI ASEF; SHABANINEJAD ESMAIL; ADIBFAR GHOLAMREZA

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Journal: ORGANIZATIONAL CULTURE MANAGEMENT Year:2016 | Volume:14 | Issue:2 Page(s): 475-498

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Title

ASSESSING RELATIONSHIP BETWEEN THE IIMPLEMENTATION OF THE ELECTRONIC SYSTEM AND THE LEVEL OF CUSTOMER SATISFACTION IN BRANCHES OF BANK SADERAT OF MAZANDARAN

Author(s)

KARIMI ASEF | SHABANINEJAD ESMAIL | ADIBFAR GHOLAMREZA | Issue Writer Certificate

Keywords

BANKQ2

CUSTOMER SATISFACTIONQ1

CONSUMERSQ1

ELECTRONIC BANKINGQ1

Abstract

One of the biggest opportunities and challenges facing organizations today is the use of web Technology. The Internet as a tool for economic exchanges create new sources of income for most of organizations put. The present study investigated the relationship between CUSTOMER SATISFACTION and implementation of electronic systems has been. This research used a descriptive, correlational survey. The population of this study is those that export customers in the BANK accounts and electronic BANKing services have. Model study with a sample of 384 clients was assessed using random sampling. The reliability of the questionnaire. 92 was obtained. The results showed that the performance of services, response time and reduce costs, the main indicators BSI implementation of a province and among the three indicators of CUSTOMER SATISFACTION, customer self-image is the most significant.

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APA: Copy

KARIMI, ASEF, SHABANINEJAD, ESMAIL, & ADIBFAR, GHOLAMREZA. (2016). ASSESSING RELATIONSHIP BETWEEN THE IIMPLEMENTATION OF THE ELECTRONIC SYSTEM AND THE LEVEL OF CUSTOMER SATISFACTION IN BRANCHES OF BANK SADERAT OF MAZANDARAN. ORGANIZATIONAL CULTURE MANAGEMENT, 14(2 ), 475-498. SID. https://sid.ir/paper/196486/en

Vancouver: Copy

KARIMI ASEF, SHABANINEJAD ESMAIL, ADIBFAR GHOLAMREZA. ASSESSING RELATIONSHIP BETWEEN THE IIMPLEMENTATION OF THE ELECTRONIC SYSTEM AND THE LEVEL OF CUSTOMER SATISFACTION IN BRANCHES OF BANK SADERAT OF MAZANDARAN. ORGANIZATIONAL CULTURE MANAGEMENT[Internet]. 2016;14(2 ):475-498. Available from: https://sid.ir/paper/196486/en

IEEE: Copy

ASEF KARIMI, ESMAIL SHABANINEJAD, and GHOLAMREZA ADIBFAR, “ASSESSING RELATIONSHIP BETWEEN THE IIMPLEMENTATION OF THE ELECTRONIC SYSTEM AND THE LEVEL OF CUSTOMER SATISFACTION IN BRANCHES OF BANK SADERAT OF MAZANDARAN,” ORGANIZATIONAL CULTURE MANAGEMENT, vol. 14, no. 2 , pp. 475–498, 2016, [Online]. Available: https://sid.ir/paper/196486/en

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