مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

video

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

sound

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Version

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View:

6,975
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download:

0
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

Information Journal Paper

Title

DESIGNING A MODEL FOR GOODS PROCUREMENT AND DISTRIBUTION NETWORK IN IRAN

Pages

  105-121

Keywords

NATIONAL MARKETING CENTER (NMC)Q2

Abstract

 In this article we attempt to design a comprehensive model for goods procurement and DISTRIBUTION NETWORK (GPDN) in Iran. The emphasis of this model is on improvement of efficiency, productivity, economy of scale and reducing physical distribution cost of goods in the country. Statistical sample has taken from expert and marketing managers of Ministry of Commerce, Ministry of Cooperation, distribution cooperation companies, chamber of cooperation, chain stores, goods distributors and transportation companies. The result shows that the performance of goods distribution system of Iran is not appropriate. Traditional structure of goods DISTRIBUTION CHANNELs caused that physical distribution cost is more than 50% of end user price of goods. So distribution system needs a new structure as National Marketing Center (NMC) to branding, smart advertising, integrating DISTRIBUTION NETWORK and clustering in the country NMC can manage the new GPDN in association with 6 ministries and cooperation of private sector companies like goods distributors, chain stores, wholesalers and transportation companies. This situation can result to reducing prices, shortening DISTRIBUTION CHANNEL, increasing productivity of DISTRIBUTION NETWORK and purchasing power of consumers. At the end of article, MODEL OF GPDN along with situation, role and communication of different players in this network has been showed.

Cites

  • No record.
  • References

    Cite

    APA: Copy

    SHARIFI, KUMARS, MASOUDI, MOSTAFA, & SEYED JAVADIN, SEYED REZA. (2012). DESIGNING A MODEL FOR GOODS PROCUREMENT AND DISTRIBUTION NETWORK IN IRAN. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 4(7), 105-121. SID. https://sid.ir/paper/197095/en

    Vancouver: Copy

    SHARIFI KUMARS, MASOUDI MOSTAFA, SEYED JAVADIN SEYED REZA. DESIGNING A MODEL FOR GOODS PROCUREMENT AND DISTRIBUTION NETWORK IN IRAN. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2012;4(7):105-121. Available from: https://sid.ir/paper/197095/en

    IEEE: Copy

    KUMARS SHARIFI, MOSTAFA MASOUDI, and SEYED REZA SEYED JAVADIN, “DESIGNING A MODEL FOR GOODS PROCUREMENT AND DISTRIBUTION NETWORK IN IRAN,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 4, no. 7, pp. 105–121, 2012, [Online]. Available: https://sid.ir/paper/197095/en

    Related Journal Papers

    Related Seminar Papers

  • No record.
  • Related Plans

  • No record.
  • Recommended Workshops






    Move to top
    telegram sharing button
    whatsapp sharing button
    linkedin sharing button
    twitter sharing button
    email sharing button
    email sharing button
    email sharing button
    sharethis sharing button