EXPLANATION OF ATM LOCATION PATTERN

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OLFAT LAYA; FOUKERDI RAHIM

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Paper Information

Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2011 | Volume:3 | Issue:5 Page(s): 74-96

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Information Journal Paper

Title

EXPLANATION OF ATM LOCATION PATTERN

Author(s)

OLFAT LAYA | FOUKERDI RAHIM | Issue Writer Certificate

Keywords

LOCATIONQ2

SITE SELECTION CRITERIAQ2

ATMQ2

BANKQ2

AHPQ2

Abstract

Selection of proper sites to establish the automated teller machines (ATM) is one of the important issues in the electronic BANKing industry. This paper explains the pattern of locating these machines. Data obtained from a survey of Iranian state BANK managers, then the method of hierarchical analysis process (AHP) has been used. Although the review of literature indicates the variety and multiplicity of affecting criteria in this pattern, our study shows that managers do not necessarily consider all these factors to ATM LOCATION decisions. In addition, some considered criteria are more important than the others. In this regard, population density, costomer job, customer education, closeness to the intersections and the main squares, distance from their own branches, and distance from the competitors' ATM are the most important criteria and proximity with the stadiums and fire stations, and being in the highway streets are the less important criteria in the process of ATM LOCATION decision.

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APA: Copy

OLFAT, LAYA, & FOUKERDI, RAHIM. (2011). EXPLANATION OF ATM LOCATION PATTERN. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 3(5), 74-96. SID. https://sid.ir/paper/197130/en

Vancouver: Copy

OLFAT LAYA, FOUKERDI RAHIM. EXPLANATION OF ATM LOCATION PATTERN. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2011;3(5):74-96. Available from: https://sid.ir/paper/197130/en

IEEE: Copy

LAYA OLFAT, and RAHIM FOUKERDI, “EXPLANATION OF ATM LOCATION PATTERN,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 3, no. 5, pp. 74–96, 2011, [Online]. Available: https://sid.ir/paper/197130/en

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