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Information Journal Paper

Title

EVALUATING THE CUSTOMER'S SATISFACTION OF AUTOMATIC TELLER MACHINES (ATM) SERVICES QUALITY

Pages

  39-58

Abstract

 This paper reports a research on CUSTOMER'S SATISFACTION of Automatic Teller Machines (ATM) service qualities and dimensions of the qualification of ATMs services of different Banks. After literature review and interview with people, a questionnaire with open and close questions for evaluating the dimensions of (ATM) service qualities and the level of CUSTOMER'S SATISFACTION was designed and required data was collected in Tehran. It was found that the main quality dimensions from the customer's view were as follow: transaction error, personnel response, developing services, machine accuracy and ease of use. Also, the results of the analysis showed that the level of customer satisfaction is moderate. In spite of moderate satisfaction of customers, they prefer ATMs to the bank personnel. By regression analysis we find that if ATMs work properly, it plays a significant role is CUSTOMER'S SATISFACTION.

Cites

References

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APA: Copy

BAMDAD, N., & RAFIEI MEHRABADI, N.. (2009). EVALUATING THE CUSTOMER'S SATISFACTION OF AUTOMATIC TELLER MACHINES (ATM) SERVICES QUALITY. JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, 8(4 (31)), 39-58. SID. https://sid.ir/paper/392784/en

Vancouver: Copy

BAMDAD N., RAFIEI MEHRABADI N.. EVALUATING THE CUSTOMER'S SATISFACTION OF AUTOMATIC TELLER MACHINES (ATM) SERVICES QUALITY. JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES[Internet]. 2009;8(4 (31)):39-58. Available from: https://sid.ir/paper/392784/en

IEEE: Copy

N. BAMDAD, and N. RAFIEI MEHRABADI, “EVALUATING THE CUSTOMER'S SATISFACTION OF AUTOMATIC TELLER MACHINES (ATM) SERVICES QUALITY,” JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, vol. 8, no. 4 (31), pp. 39–58, 2009, [Online]. Available: https://sid.ir/paper/392784/en

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