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Information Journal Paper

Title

A PROPOSED MODEL FOR COOPERATION BETWEEN THE BANK BRANCHES FOR CONSTRUCTION WITH ANALYTIC NETWORK PROCESS AND ZERO ONE GOAL PROGRAMMING

Pages

  139-151

Abstract

 Nowadays, customer satisfaction has been considered as the most significant subject in value production by many organizations. Among these, banks can be highlighted in which customer attraction; attainment and improvement of customer satisfaction are the essential factors of success in their competitive environments. Distribution method of branches is also an important issue which has considerable effect on customer satisfaction. On the other hand, the resource shortage is a significant concerns of customer oriented organizations which may occur on various times and organizational structures. Relating to banks, it can be mentioned that they have continuously faced human and financial resource shortage for developing further branches and providing distinctive services.This research deals with finding a desirable approach for selecting optimized locations of new branches for private banks to achieve customer satisfaction and market dominance in competition with their governmental counterparts. Meanwhile, the cooperation of various departments in private organizations will also be considered.In order to harmonize the dispersion of branches, this thesis was aimed to find new methodology for future development of branches which can remarkably increase the market share of private banks compared to the governmental section if used by all components of private sector.

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    Cite

    APA: Copy

    HAMIDI, NASER, KESHAVARZ JAHANI, REZA, & SAMOUEI, PARVANEH. (2012). A PROPOSED MODEL FOR COOPERATION BETWEEN THE BANK BRANCHES FOR CONSTRUCTION WITH ANALYTIC NETWORK PROCESS AND ZERO ONE GOAL PROGRAMMING. FINANCIAL KNOWLEDGE OF SECURITY ANALYSIS (FINANCIAL STUDIES), 4(12), 139-151. SID. https://sid.ir/paper/200204/en

    Vancouver: Copy

    HAMIDI NASER, KESHAVARZ JAHANI REZA, SAMOUEI PARVANEH. A PROPOSED MODEL FOR COOPERATION BETWEEN THE BANK BRANCHES FOR CONSTRUCTION WITH ANALYTIC NETWORK PROCESS AND ZERO ONE GOAL PROGRAMMING. FINANCIAL KNOWLEDGE OF SECURITY ANALYSIS (FINANCIAL STUDIES)[Internet]. 2012;4(12):139-151. Available from: https://sid.ir/paper/200204/en

    IEEE: Copy

    NASER HAMIDI, REZA KESHAVARZ JAHANI, and PARVANEH SAMOUEI, “A PROPOSED MODEL FOR COOPERATION BETWEEN THE BANK BRANCHES FOR CONSTRUCTION WITH ANALYTIC NETWORK PROCESS AND ZERO ONE GOAL PROGRAMMING,” FINANCIAL KNOWLEDGE OF SECURITY ANALYSIS (FINANCIAL STUDIES), vol. 4, no. 12, pp. 139–151, 2012, [Online]. Available: https://sid.ir/paper/200204/en

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