FACTORS AFFECTING THE DESIRE TO DO SUSTAINABLE TOURISM AND WILLINGNESS TO PAY A PREMIUM FOR IT

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KAZEMINIA AZADEH; BABAEI PEGAH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: Tourism Management Studies Year:2017 | Volume:12 | Issue:38 Page(s): 23-43

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Information Journal Paper

Title

FACTORS AFFECTING THE DESIRE TO DO SUSTAINABLE TOURISM AND WILLINGNESS TO PAY A PREMIUM FOR IT

Author(s)

KAZEMINIA AZADEH | BABAEI PEGAH | Issue Writer Certificate

Keywords

FUNCTIONAL CONGRUITYQ1

ACTUAL SELF- IMAGE CONGRUITYQ1

IDEAL SELF- IMAGE CONGRUITYQ1

WILLINGNESS TO DO SUSTAINABLE TOURISMQ1

WILLINGNESS TO PAY A PREMIUMQ1

Abstract

The present study investigates the influence of self-congruity and FUNCTIONAL CONGRUITY in determining attitudes toward tourists, intention to do sustainable tourism and WILLINGNESS TO PAY A PREMIUM for such offerings. To examine the hypotheses, a convenient sample of 300 students in Isfahan Province was surveyed. Data analysis was done using Structural Equation Modeling and the results indicating the self-congruity (including actual and ideal congruity as well as FUNCTIONAL CONGRUITY) strong positive effect on attitude toward sustainable tourism. Furthermore, FUNCTIONAL CONGRUITY and image congruity have a positive and strong effect on attitudes of sustainable tourism and subsequently, the attitude affects the willingness toward sustainable tourism. The results also indicate that the influence of FUNCTIONAL CONGRUITY is stronger than image and Ideal image congruity plays more important role than actual image congruity, as well. Ultimately Managerial implications of results have been discussed and avenues for future research have been presented.

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APA: Copy

KAZEMINIA, AZADEH, & BABAEI, PEGAH. (2017). FACTORS AFFECTING THE DESIRE TO DO SUSTAINABLE TOURISM AND WILLINGNESS TO PAY A PREMIUM FOR IT. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 12(38 ), 23-43. SID. https://sid.ir/paper/202608/en

Vancouver: Copy

KAZEMINIA AZADEH, BABAEI PEGAH. FACTORS AFFECTING THE DESIRE TO DO SUSTAINABLE TOURISM AND WILLINGNESS TO PAY A PREMIUM FOR IT. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2017;12(38 ):23-43. Available from: https://sid.ir/paper/202608/en

IEEE: Copy

AZADEH KAZEMINIA, and PEGAH BABAEI, “FACTORS AFFECTING THE DESIRE TO DO SUSTAINABLE TOURISM AND WILLINGNESS TO PAY A PREMIUM FOR IT,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 12, no. 38 , pp. 23–43, 2017, [Online]. Available: https://sid.ir/paper/202608/en

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