THE EFFECT OF TOURISTS’ SELF-CONCEPT ON SATISFACTION AND THEIR INTENTION TO RECOMMEND THE TOURIST DESTINATION (CASE STUDY: MASHHAD, CHALIDARREH DAM)

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NIKKHAH FARKHANI ZAHRA

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Journal: Journal of Social Studies in Tourism Year:2017 | Volume:4 | Issue:8 Page(s): 79-98

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Title

THE EFFECT OF TOURISTS’ SELF-CONCEPT ON SATISFACTION AND THEIR INTENTION TO RECOMMEND THE TOURIST DESTINATION (CASE STUDY: MASHHAD, CHALIDARREH DAM)

Author(s)

NIKKHAH FARKHANI ZAHRA | Issue Writer Certificate

Keywords

REAL SELF-CONCEPTQ1

IDEAL SELF-CONCEPTQ1

TRAVEL SATISFACTIONQ1

INTENTION TO RECOMMEND TOURIST DESTINATIONQ1

Abstract

Individual self-concept explains and predicts different facets of consumer behavior. This study examined the effects of tourist self-concept on their intention to recommend destination, TRAVEL SATISFACTION and travel experience. The population of this study includes all tourists who were visiting Chalidarreh dam, among them 308 was selected randomly as the research sample. The data were collected by means of a questionnaire and were analyzed by structural equation modeling and LISREL software. The results show, the perception of travel experience, facilitates the relationship between IDEAL SELF-CONCEPT and TRAVEL SATISFACTION of tourists. Also the TRAVEL SATISFACTION, facilitates the relationship between perceived experience of travel and the INTENTION TO RECOMMEND TOURIST DESTINATION. The results of this study can improve the perception of managers which will provide a better understanding of tourist behavior and policy making in the field of tourism marketing.

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APA: Copy

NIKKHAH FARKHANI, ZAHRA. (2017). THE EFFECT OF TOURISTS’ SELF-CONCEPT ON SATISFACTION AND THEIR INTENTION TO RECOMMEND THE TOURIST DESTINATION (CASE STUDY: MASHHAD, CHALIDARREH DAM). JOURNAL OF SOCIAL STUDIED IN TOURISM, 4(8 ), 79-98. SID. https://sid.ir/paper/259359/en

Vancouver: Copy

NIKKHAH FARKHANI ZAHRA. THE EFFECT OF TOURISTS’ SELF-CONCEPT ON SATISFACTION AND THEIR INTENTION TO RECOMMEND THE TOURIST DESTINATION (CASE STUDY: MASHHAD, CHALIDARREH DAM). JOURNAL OF SOCIAL STUDIED IN TOURISM[Internet]. 2017;4(8 ):79-98. Available from: https://sid.ir/paper/259359/en

IEEE: Copy

ZAHRA NIKKHAH FARKHANI, “THE EFFECT OF TOURISTS’ SELF-CONCEPT ON SATISFACTION AND THEIR INTENTION TO RECOMMEND THE TOURIST DESTINATION (CASE STUDY: MASHHAD, CHALIDARREH DAM),” JOURNAL OF SOCIAL STUDIED IN TOURISM, vol. 4, no. 8 , pp. 79–98, 2017, [Online]. Available: https://sid.ir/paper/259359/en

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