STRUCTURAL EQUATION MODELING FOR IDENTIFICATION OF THE EFFECTIVE STRATEGIC COMPONENTS OF E-TOURISM INSTITUTIONALIZATION

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DEHDASHTI SHAHROKH ZOHREH; SHAKIBA JAMAL ABAD GHADIR

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Journal: Tourism Management Studies Year:2013 | Volume:8 | Issue:22 Page(s): 163-190

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Title

STRUCTURAL EQUATION MODELING FOR IDENTIFICATION OF THE EFFECTIVE STRATEGIC COMPONENTS OF E-TOURISM INSTITUTIONALIZATION

Author(s)

DEHDASHTI SHAHROKH ZOHREH | SHAKIBA JAMAL ABAD GHADIR | Issue Writer Certificate

Keywords

PERCEIVED STRATEGIC VALVESQ2

E-COMMERCE ADOPTIONQ2

ECOMMERCE MIGRATIONQ2

E-TOURSIMQ1

Abstract

Tourism has many positive effects on the economic, social and cultural status of societies and has been able to attract the attention of public and private sectors. But with the advent of information technology, a new form of tourism - e-tourism -is witnessed, which its adoption in tourism sectors, depends heavilyontheadministrators’ perspectives and strategic vision of senior managers in its preparation, adoption, implementation and institutionalization. Therefore making use of a hypothetical model, we intend to examine the effective strategic components in institutionalization of electronic tourism, from the viewpoint of managers of this industry.The questionnaire-survey was done on a sample size of 310 from a statistical populationofoperatingmanagers, marketing managers and sales managers of tourism websites. After, theresearchmodelwasfitted by LISREL software and the hypotheseswereexamined. Finally, out of seven research hypo theses, four were accepted. Conclusion is that organizational support and managerial productivity directly influence e-tourism adoption through influencing perception of strategic value, and Perceived Organizational Electronic Readiness components; however, lack of due attention to the implementation strategies, has hindered E-tourism to be institutionalized properly.

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APA: Copy

DEHDASHTI SHAHROKH, ZOHREH, & SHAKIBA JAMAL ABAD, GHADIR. (2013). STRUCTURAL EQUATION MODELING FOR IDENTIFICATION OF THE EFFECTIVE STRATEGIC COMPONENTS OF E-TOURISM INSTITUTIONALIZATION. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 8(22), 163-190. SID. https://sid.ir/paper/202672/en

Vancouver: Copy

DEHDASHTI SHAHROKH ZOHREH, SHAKIBA JAMAL ABAD GHADIR. STRUCTURAL EQUATION MODELING FOR IDENTIFICATION OF THE EFFECTIVE STRATEGIC COMPONENTS OF E-TOURISM INSTITUTIONALIZATION. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2013;8(22):163-190. Available from: https://sid.ir/paper/202672/en

IEEE: Copy

ZOHREH DEHDASHTI SHAHROKH, and GHADIR SHAKIBA JAMAL ABAD, “STRUCTURAL EQUATION MODELING FOR IDENTIFICATION OF THE EFFECTIVE STRATEGIC COMPONENTS OF E-TOURISM INSTITUTIONALIZATION,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 8, no. 22, pp. 163–190, 2013, [Online]. Available: https://sid.ir/paper/202672/en

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