EXAMINING AFFECTS OF INTERNAL MARKETING ACTIONS ON ORGANIZATION'S COMMITMENT ELEMENT

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AMIRKABIRY ALI REZA; MIRABY VAHID REZA; SALEHI SADAGHIANI PANTEA

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Journal: JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION Year:2011 | Volume:21 | Issue:65 Page(s): 27-46

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Information Journal Paper

Title

EXAMINING AFFECTS OF INTERNAL MARKETING ACTIONS ON ORGANIZATION'S COMMITMENT ELEMENT

Author(s)

AMIRKABIRY ALI REZA | MIRABY VAHID REZA | SALEHI SADAGHIANI PANTEA | Issue Writer Certificate

Keywords

INTERNAL MARKETINGQ2

ORGANIZATION COMMITMENTQ2

COMPONENT ANALYSISQ2

AFFECTIVE COMMITMENTQ2

NORMATIVE COMMITMENTQ2

OBLIGATORY COMMITMENTQ2

Abstract

Organizational commitment is a concept that managers have considered it for a long time and by adopting different policies and procedures have tried to improve employees' organizational commitment. Organizational commitment, job and workplace responsibility in human resource affects on productivity, employee satisfaction and help organization to survive. Research findings indicate that organizational commitment influences idividual and organizational performance. On the other hand concept of INTERNAL MARKETING indicates that first market of each organization is its employees. As organization must response to external customers, each department should response to other related departments and consider them as their customers. This concept is very important in improving organizational objectives.According to importance of the above concepts, this paper has addressed the relationship between INTERNAL MARKETING factors and organizational commitment. Therefore, the commitment model of Meyer and Allen is applied and finally using factor analysis, the importance of INTERNAL MARKETING elements is highlighted in the proposed model.

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APA: Copy

AMIRKABIRY, ALI REZA, MIRABY, VAHID REZA, & SALEHI SADAGHIANI, PANTEA. (2011). EXAMINING AFFECTS OF INTERNAL MARKETING ACTIONS ON ORGANIZATION'S COMMITMENT ELEMENT. JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION, 21(65), 27-46. SID. https://sid.ir/paper/202785/en

Vancouver: Copy

AMIRKABIRY ALI REZA, MIRABY VAHID REZA, SALEHI SADAGHIANI PANTEA. EXAMINING AFFECTS OF INTERNAL MARKETING ACTIONS ON ORGANIZATION'S COMMITMENT ELEMENT. JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION[Internet]. 2011;21(65):27-46. Available from: https://sid.ir/paper/202785/en

IEEE: Copy

ALI REZA AMIRKABIRY, VAHID REZA MIRABY, and PANTEA SALEHI SADAGHIANI, “EXAMINING AFFECTS OF INTERNAL MARKETING ACTIONS ON ORGANIZATION'S COMMITMENT ELEMENT,” JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION, vol. 21, no. 65, pp. 27–46, 2011, [Online]. Available: https://sid.ir/paper/202785/en

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