EVALUATION OF IRAN KHODRO COMPANY’S CRM, WITH APPLICATION OF SCORE CARD

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

BAMDADSOOFI JAHANYAR; KARIMI SAEEDEH; MIRAB PEYMAN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION Year:2010 | Volume:20 | Issue:61 Page(s): 167-191

Download Full-Text

Persian Verion

View:

7,528

Download:

Cites:

Information Journal Paper

Title

EVALUATION OF IRAN KHODRO COMPANY’S CRM, WITH APPLICATION OF SCORE CARD

Author(s)

BAMDADSOOFI JAHANYAR | KARIMI SAEEDEH | MIRAB PEYMAN | Issue Writer Certificate

Keywords

CUSTOMER RELATIONSHIP MANAGEMENTQ2

SCORE CARDQ3

GAP ANALYSISQ2

Abstract

As the power of the seller has shifted to the buyer today, organizations are realizing that competing with cheaper, better or different products is not sufficient, and competitive advantage cannot be achieved by differentiating products alone, but through enhanced customer relationship . At the same time, customers are experiencing low switching costs and could easily redirect their loyalty from one company to another.In this research, for CRM assessment, a CRM SCORE CARD consisting of four parts (substructure, process, customer, and organization performance) was utilized. After identifying the CRM assessment factors, a questionnaire was applied to confirm the effectiveness of each factor in CRM assessment of Iran Khodro Company (IKCO), to be used in structured interviews with experts and managers, the results indicated verification of these factors. In the subsequent step, the present situation of IKCO in CRM implementation was evaluated with regard to the identified factors. Finally GAP ANALYSIS was performed to identify the factors that created the gap between the present and desired situation. Identification of effective factors in CRM assessment, evaluation of the CRM present situation of IKCO, and GAP ANALYSIS, are the most important outputs of this research.

Cites

No record.

References

No record.

Cite

APA: Copy

BAMDADSOOFI, JAHANYAR, KARIMI, SAEEDEH, & MIRAB, PEYMAN. (2010). EVALUATION OF IRAN KHODRO COMPANY’S CRM, WITH APPLICATION OF SCORE CARD. JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION, 20(61), 167-191. SID. https://sid.ir/paper/202838/en

Vancouver: Copy

BAMDADSOOFI JAHANYAR, KARIMI SAEEDEH, MIRAB PEYMAN. EVALUATION OF IRAN KHODRO COMPANY’S CRM, WITH APPLICATION OF SCORE CARD. JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION[Internet]. 2010;20(61):167-191. Available from: https://sid.ir/paper/202838/en

IEEE: Copy

JAHANYAR BAMDADSOOFI, SAEEDEH KARIMI, and PEYMAN MIRAB, “EVALUATION OF IRAN KHODRO COMPANY’S CRM, WITH APPLICATION OF SCORE CARD,” JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION, vol. 20, no. 61, pp. 167–191, 2010, [Online]. Available: https://sid.ir/paper/202838/en

Related Journal Papers