EXPORT MARKET ORIENTATION AS A STRATEGY OF INTERNATIONAL ORGANIZATION’S SUCCESS WITH INTER ORGANIZATIONAL RELATIONSHIP APPROACH

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MARASHI MAHSA SADAT; RAHIMI ABDOLRAHIM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Management Future Research Year:2017 | Volume:28 | Issue:108 Page(s): 75-88

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Information Journal Paper

Title

EXPORT MARKET ORIENTATION AS A STRATEGY OF INTERNATIONAL ORGANIZATION’S SUCCESS WITH INTER ORGANIZATIONAL RELATIONSHIP APPROACH

Author(s)

MARASHI MAHSA SADAT | RAHIMI ABDOLRAHIM | Issue Writer Certificate

Keywords

INTER-ORGANIZATIONAL RELATIONSHIPQ1

EXPORT MARKET ORIENTATIONQ1

EXPORT PERFORMANCEQ1

Abstract

This study is about EXPORT MARKET ORIENTATION as key of international organization’s success with inter organizational relationship approach. Inter organizational relationships can help companies to use their maximum strengths to appear better products, services and new ideas.Success of active companies depends on the organization’s strategic orientation and this success is related to market-orientation. In this research, we try to express the impact of interorganizational relationships on EXPORT MARKET ORIENTATION and EXPORT PERFORMANCE. Statistical data of the research are collected by questionnaire which distributed among the export managers and experts in macaroni exporter Companies in Iran. The techniques of confirmatory factor analysis and the technique of structural equations modelling are used. Results show that inter organizational relationships have a positive effect on EXPORT MARKET ORIENTATION and EXPORT PERFORMANCE. INTER-ORGANIZATIONAL RELATIONSHIPs are motive forces for market oriented behavior in organization. Organization must concentrate on these relations to improve their performance.

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APA: Copy

MARASHI, MAHSA SADAT, & RAHIMI, ABDOLRAHIM. (2017). EXPORT MARKET ORIENTATION AS A STRATEGY OF INTERNATIONAL ORGANIZATION’S SUCCESS WITH INTER ORGANIZATIONAL RELATIONSHIP APPROACH. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), 28(108), 75-88. SID. https://sid.ir/paper/204161/en

Vancouver: Copy

MARASHI MAHSA SADAT, RAHIMI ABDOLRAHIM. EXPORT MARKET ORIENTATION AS A STRATEGY OF INTERNATIONAL ORGANIZATION’S SUCCESS WITH INTER ORGANIZATIONAL RELATIONSHIP APPROACH. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2017;28(108):75-88. Available from: https://sid.ir/paper/204161/en

IEEE: Copy

MAHSA SADAT MARASHI, and ABDOLRAHIM RAHIMI, “EXPORT MARKET ORIENTATION AS A STRATEGY OF INTERNATIONAL ORGANIZATION’S SUCCESS WITH INTER ORGANIZATIONAL RELATIONSHIP APPROACH,” JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), vol. 28, no. 108, pp. 75–88, 2017, [Online]. Available: https://sid.ir/paper/204161/en

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