EXAMING THE IMPORTANCE OF BRAND EQUITY FOR CUSTOMER LOYALTY IN THE FOOD AND BEVERAGE INDUSTRIES IN IRAN

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BAMENIMOGHADAM M.; HIDARZADEH K.; MEHRZADI H.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: Journal of Management Future Research Year:2011 | Volume:22 | Issue:88 Page(s): 23-38

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Title

EXAMING THE IMPORTANCE OF BRAND EQUITY FOR CUSTOMER LOYALTY IN THE FOOD AND BEVERAGE INDUSTRIES IN IRAN

Author(s)

BAMENIMOGHADAM M. | HIDARZADEH K. | MEHRZADI H. | Issue Writer Certificate

Keywords

BEHAVIORAL LOYALTYQ2

ATTITUDINAL LOYALTYQ2

SATISFACTIONQ2

TRUSTQ2

BRAND EQUITYQ2

AFFECTQ2

RESISTANCE TO CHANGEQ2

VALUEQ2

B2B MARKETSQ2

Abstract

Business organizations in B2B MARKETS create strategies for attracting customers and gaining their loyalty.This paper examines the importance of BRAND EQUITY for customer loyalty in the food and beverage industry of Iran. This study evaluates SATISFACTION, VALUE, TRUST, RESISTANCE TO CHANGE, AFFECT, and BRAND EQUITY in relation to behavioral and ATTITUDINAL LOYALTY. The results show that ATTITUDINAL LOYALTY is related with TRUST, SATISFACTION, and BRAND EQUITY only.

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APA: Copy

BAMENIMOGHADAM, M., HIDARZADEH, K., & MEHRZADI, H.. (2011). EXAMING THE IMPORTANCE OF BRAND EQUITY FOR CUSTOMER LOYALTY IN THE FOOD AND BEVERAGE INDUSTRIES IN IRAN. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), 22(88), 23-38. SID. https://sid.ir/paper/204185/en

Vancouver: Copy

BAMENIMOGHADAM M., HIDARZADEH K., MEHRZADI H.. EXAMING THE IMPORTANCE OF BRAND EQUITY FOR CUSTOMER LOYALTY IN THE FOOD AND BEVERAGE INDUSTRIES IN IRAN. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2011;22(88):23-38. Available from: https://sid.ir/paper/204185/en

IEEE: Copy

M. BAMENIMOGHADAM, K. HIDARZADEH, and H. MEHRZADI, “EXAMING THE IMPORTANCE OF BRAND EQUITY FOR CUSTOMER LOYALTY IN THE FOOD AND BEVERAGE INDUSTRIES IN IRAN,” JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), vol. 22, no. 88, pp. 23–38, 2011, [Online]. Available: https://sid.ir/paper/204185/en

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