THE EFFECT OF CULTURAL COMPONENTS ON LIFE INSURANCE DEMAND FROM THE VIEW OF CENTRAL INSURANCE STAFF OF IRAN (WITH EMPHASIS ON FUTURISTIC VIEWS)

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MIRSEPASI NILOUFAR; RAJABI FARJAD HAJIEH

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Journal: Journal of Management Future Research Year:2015 | Volume:26 | Issue:103 Page(s): 15-26

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Title

THE EFFECT OF CULTURAL COMPONENTS ON LIFE INSURANCE DEMAND FROM THE VIEW OF CENTRAL INSURANCE STAFF OF IRAN (WITH EMPHASIS ON FUTURISTIC VIEWS)

Author(s)

MIRSEPASI NILOUFAR | RAJABI FARJAD HAJIEH | Issue Writer Certificate

Keywords

REASONINGQ3

FUTURISTIC VIEWSQ2

AWARENESSQ1

SOCIAL TRUSTQ2

LIFE INSURANCE DEMANDQ2

Abstract

The present study aimed to evaluate the impact of cultural components on LIFE INSURANCE DEMAND from the view of employees of central insurance of Iran by descriptive-correlation method. The study population is all staffs of Iran central insurance in 214. According to the latest statistics, the staffs are 513.A sample size of 220 is selected by Cochran’s formula. Simple random sampling method is used for sampling method. To evaluate effective cultural components on LIFE INSURANCE DEMAND, a researcher-built questionnaire is used with the same title. Pearson correlation test and regression analysis are applied for data analysis. The results of study show that there is a direct and positive association between cultural components and LIFE INSURANCE DEMAND. In other words, cultural components lead to the increase of LIFE INSURANCE DEMAND. The results of the study show that FUTURISTIC VIEWS component has direct and positive association with LIFE INSURANCE DEMAND. IN other words, FUTURISTIC VIEWS lead to increase of LIFE INSURANCE DEMAND. Also, there is a direct and positive association between AWARENESS and LIFE INSURANCE DEMAND. In other words, AWARENESS leads to the increase of LIFE INSURANCE DEMAND. It is shown that there is a direct and positive association between REASONING and LIFE INSURANCE DEMAND. In other words, REASONING increases LIFE INSURANCE DEMAND. Also, the results of the study showed that REASONING, FUTURISTIC VIEWS and AWARENESS was predictor of increasing LIFE INSURANCE DEMAND.

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APA: Copy

MIRSEPASI, NILOUFAR, & RAJABI FARJAD, HAJIEH. (2015). THE EFFECT OF CULTURAL COMPONENTS ON LIFE INSURANCE DEMAND FROM THE VIEW OF CENTRAL INSURANCE STAFF OF IRAN (WITH EMPHASIS ON FUTURISTIC VIEWS). JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), 26(103), 15-26. SID. https://sid.ir/paper/204198/en

Vancouver: Copy

MIRSEPASI NILOUFAR, RAJABI FARJAD HAJIEH. THE EFFECT OF CULTURAL COMPONENTS ON LIFE INSURANCE DEMAND FROM THE VIEW OF CENTRAL INSURANCE STAFF OF IRAN (WITH EMPHASIS ON FUTURISTIC VIEWS). JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2015;26(103):15-26. Available from: https://sid.ir/paper/204198/en

IEEE: Copy

NILOUFAR MIRSEPASI, and HAJIEH RAJABI FARJAD, “THE EFFECT OF CULTURAL COMPONENTS ON LIFE INSURANCE DEMAND FROM THE VIEW OF CENTRAL INSURANCE STAFF OF IRAN (WITH EMPHASIS ON FUTURISTIC VIEWS),” JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), vol. 26, no. 103, pp. 15–26, 2015, [Online]. Available: https://sid.ir/paper/204198/en

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