PROCESS FUTURE THE FORECASTING AND MODEL EQUITY BRAND THE DESIGNING DYNAMICS SYSTEM A USING WITH COMPANY INSURANCE ALBORZ IN APPROACH

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

SHAFEI HA SOMAYEH; SALEH ARDESTANI ABBAS; AFSHAR KAZEMI MOHAMMAD ALI; MIRABI VAHIDREZA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Management Future Research Year:2018 | Volume:29 | Issue:113 Page(s): 107-121

Download Full-Text

Persian Verion

View:

1,033

Download:

Cites:

Information Journal Paper

Title

PROCESS FUTURE THE FORECASTING AND MODEL EQUITY BRAND THE DESIGNING DYNAMICS SYSTEM A USING WITH COMPANY INSURANCE ALBORZ IN APPROACH

Author(s)

SHAFEI HA SOMAYEH | SALEH ARDESTANI ABBAS | AFSHAR KAZEMI MOHAMMAD ALI | MIRABI VAHIDREZA | Issue Writer Certificate

Keywords

BRAND EQUITY SYSTEMQ1

DYNAMICS MODELQ1

SCENARIOQ1

INSURANCE INDUSTRYQ1

Abstract

In changing and dynamic world, the managers need to become sensitive to the dynamic uses of brand management. Have to look at marketing issues with a systematic approach to predict the effects of their decisions before occurring in the future by using an integrated tool. Brand equity is a source of competitive advantage that reduces the Company's vulnerability to crises and competitors, then, creating a strong brand and its improvement appears to be the ultimate goal of marketing activities, especially service businesses, which can improve and increase the rate of return on brand investment. The aim of this study was to design and analysis system dynamics of brand equity capable of simulating the effect of variables (brand loyalty, perceived quality, brand awareness, brand association) over time. In this paper, brand equity in Alborz insurance company was designed within a systematic thinking, and using the system dynamic tools, the behavior of variables was predicted on a 72-month by using of Vensim software. The main variables were initially identified. Then, their relationships were completed in the form of causal loops and accumulation- flow diagram. Finally, the model was simulated in the software. Then, through analysis of sensitivity and policy, a valid model by an improved policy structure was obtained, which was used to develop the brand equity improvement SCENARIO. It was clarified in the best SCENARIO that by changing the parameters, brand equity will rise from 61.7% at the beginning of the base year to 84.2% at the end of the simulation.

Cites

No record.

References

No record.

Cite

APA: Copy

SHAFEI HA, SOMAYEH, SALEH ARDESTANI, ABBAS, AFSHAR KAZEMI, MOHAMMAD ALI, & MIRABI, VAHIDREZA. (2018). PROCESS FUTURE THE FORECASTING AND MODEL EQUITY BRAND THE DESIGNING DYNAMICS SYSTEM A USING WITH COMPANY INSURANCE ALBORZ IN APPROACH. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), 29(113 ), 107-121. SID. https://sid.ir/paper/204215/en

Vancouver: Copy

SHAFEI HA SOMAYEH, SALEH ARDESTANI ABBAS, AFSHAR KAZEMI MOHAMMAD ALI, MIRABI VAHIDREZA. PROCESS FUTURE THE FORECASTING AND MODEL EQUITY BRAND THE DESIGNING DYNAMICS SYSTEM A USING WITH COMPANY INSURANCE ALBORZ IN APPROACH. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2018;29(113 ):107-121. Available from: https://sid.ir/paper/204215/en

IEEE: Copy

SOMAYEH SHAFEI HA, ABBAS SALEH ARDESTANI, MOHAMMAD ALI AFSHAR KAZEMI, and VAHIDREZA MIRABI, “PROCESS FUTURE THE FORECASTING AND MODEL EQUITY BRAND THE DESIGNING DYNAMICS SYSTEM A USING WITH COMPANY INSURANCE ALBORZ IN APPROACH,” JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), vol. 29, no. 113 , pp. 107–121, 2018, [Online]. Available: https://sid.ir/paper/204215/en

Related Journal Papers