Diamond model of impulse buying behavior

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JOUKAR BORAZJANI JAVAD; kamali Seid kamel; MIRABI VAHID REZA; Sarmad saeidi Soheil

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Paper Information

Journal: Journal of Management Future Research Year:2019 | Volume:30 | Issue:118 Page(s): 203-220

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Title

Diamond model of impulse buying behavior

Author(s)

JOUKAR BORAZJANI JAVAD | kamali Seid kamel | MIRABI VAHID REZA | Sarmad saeidi Soheil | Issue Writer Certificate

Keywords

impulse buying behaviorQ1

cultural valuesQ2

personalityQ2

positionQ1

buyer's cognitive-affective aspectsQ1

factor analysis-exploratoryQ1

Abstract

The purpose of this research is to design and explain a model of impulse buying behavior in Iran. To achieve this goal, two qualitative and quantitative approaches have been used. In the qualitative stage, with the review of existing works, open interviews and content analysis techniques, four dimensions have been identified: cultural values, personalities, positions, and cognitive-emotional aspects of the buyer and In the quantitative stage, a sample of 3, 168 shoppers from different cultures (Persian, Azeri, Kurdish, Lori, Arabic, Baluchi, Turkmen, Qashqai, Gilaki and Mazandaran) are sampled by cluster sampling Then, they were extracted by random sampling method and analyzed by factor analysis, exploratory factor analysis and structural equation modeling. The results of the study show that by recognizing the cultural values, personality, situations and the cognitive-affective of the buyers, can manage the buyer's impulse buying behavior and on the other hand, helps buyers and consumers to find out Under what conditions they buy impulsively, as well as the cultural values of buyers, have a special role in the impulse buying.

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APA: Copy

JOUKAR BORAZJANI, JAVAD, kamali, Seid kamel, MIRABI, VAHID REZA, & Sarmad saeidi, Soheil. (2019). Diamond model of impulse buying behavior. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), 30(118 ), 203-220. SID. https://sid.ir/paper/204333/en

Vancouver: Copy

JOUKAR BORAZJANI JAVAD, kamali Seid kamel, MIRABI VAHID REZA, Sarmad saeidi Soheil. Diamond model of impulse buying behavior. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2019;30(118 ):203-220. Available from: https://sid.ir/paper/204333/en

IEEE: Copy

JAVAD JOUKAR BORAZJANI, Seid kamel kamali, VAHID REZA MIRABI, and Soheil Sarmad saeidi, “Diamond model of impulse buying behavior,” JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), vol. 30, no. 118 , pp. 203–220, 2019, [Online]. Available: https://sid.ir/paper/204333/en

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