IDENTIFICATION AND EXTRACTION OF COMPONENTS USING THE METHOD OF PROPULSION IMPULSE BUYING

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ZAREIE A.; BALOUCHI H.

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Journal: JOURNAL OF BUSINESS STRATEGIES Year:2015 | Volume:22 | Issue:5 Page(s): 53-68

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Information Journal Paper

Title

IDENTIFICATION AND EXTRACTION OF COMPONENTS USING THE METHOD OF PROPULSION IMPULSE BUYING

Author(s)

ZAREIE A. | BALOUCHI H. | Issue Writer Certificate

Keywords

IMPULSE PURCHASEQ1

DRIVING FACTORS FOR IMPULSE PURCHASEQ2

META-SYNTHESISQ1

Abstract

IMPULSE PURCHASE is one the aspects of customers’ behavior and important axis in marketing. Considering the influence of IMPULSE PURCHASE on marketing activities, this study aims to identify factors influencing this component. This is qualitative discovering survey which examines driving factors of IMPULSE PURCHASE. META-SYNTHESIS approach was used for analysis of components. 8 components were identified in this section. For testing effects of these factors, Lisrel software structural equation was used. In the next step, 5-scale Likert questionnaire was provided. Chronbach Alpha and synthetic reliability method were applied for re-liability test. Also, convergent validity and confirmatory factor analysis were used for reliability survey. Statistical population included garment purchasers in Mashhad and statistical sample were 390 persons. Structural equation (route analysis) was used for hypothesis testing. Findings showed that maximum influence is related to spiritual and mental variables and products advantages respectively by 0.28 and 0.18. In addition, marketing, character, and condition had no significant effect on IMPULSE PURCHASE.

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References

MIXED METHOD RESEARCH DESIGN: A PREFERABLE APPROACH IN MANAGEMENT STUDIES

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APA: Copy

ZAREIE, A., & BALOUCHI, H.. (2015). IDENTIFICATION AND EXTRACTION OF COMPONENTS USING THE METHOD OF PROPULSION IMPULSE BUYING. JOURNAL OF BUSINESS STRATEGIES, 22(5), 53-68. SID. https://sid.ir/paper/252987/en

Vancouver: Copy

ZAREIE A., BALOUCHI H.. IDENTIFICATION AND EXTRACTION OF COMPONENTS USING THE METHOD OF PROPULSION IMPULSE BUYING. JOURNAL OF BUSINESS STRATEGIES[Internet]. 2015;22(5):53-68. Available from: https://sid.ir/paper/252987/en

IEEE: Copy

A. ZAREIE, and H. BALOUCHI, “IDENTIFICATION AND EXTRACTION OF COMPONENTS USING THE METHOD OF PROPULSION IMPULSE BUYING,” JOURNAL OF BUSINESS STRATEGIES, vol. 22, no. 5, pp. 53–68, 2015, [Online]. Available: https://sid.ir/paper/252987/en

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