Determining the Importance of Environmental Concerns, Social Plans for Green Marketing and Green Buying Behavior in the Public libraries of Isfahan

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PASHOOTANIZADEH MITRA; Salimian Maedeh

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Journal: Library and Information Science Research Year:2018 | Volume:8 | Issue:1 (15) Page(s): 267-285

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Title

Determining the Importance of Environmental Concerns, Social Plans for Green Marketing and Green Buying Behavior in the Public libraries of Isfahan

Author(s)

PASHOOTANIZADEH MITRA | Salimian Maedeh | Issue Writer Certificate

Keywords

Public libraryQ2

Green marketingQ1

Green buying behaviorQ1

Environmental concernQ1

Sustainable developmentQ1

IsfahanQ1

Abstract

NTRUDUCTION: Many environmental crises have their roots in cultural problems. Libraries have been regarded as cultural and social organizations and they should concern more than any other organization with the environmental issues and play a significant role in improving the attitudes and behavior of the community by providing useful information and various services. METHODOLOGY: This survey was a descriptive study with a practical purpose. The data gathering tool was a researcher-made questionnaire that its validity and reliability (Cronbach's alpha = 0. 92) were confirmed. The statistical population consisted of 22 librarians working in the public libraries of Isfahan city, Iran. Due to their limited numbers, the census sampling method was used to determine the respondents. FINDINGS: The findings showed that the importance of environmental issues from viewpoints of librarians (mean rate of 4. 47), the libraries' attention to social plans for Green marketing (mean rate of 4. 28), and the libraries' willingness to buy green goods and services (mean rate of 4. 42) are in the very high level. CONCLUSIONS: Many environmental crises are rooted in cultural issues, and since public libraries are cultural and influential organizations, activity in such an organization is constantly evolving to meet the information needs and making librarians more culturally familiar and more informed in the course of events that are taking place in the world. So they will try to increase the awareness of others about environmental issues. Thus, they can help users buy green goods and, ultimately, make Sustainable development.

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APA: Copy

PASHOOTANIZADEH, MITRA, & Salimian, Maedeh. (2018). Determining the Importance of Environmental Concerns, Social Plans for Green Marketing and Green Buying Behavior in the Public libraries of Isfahan. LIBRARY AND INFORMATION RESEARCH JOURNAL (STUDIES IN EDUCATION & PSYCHOLOGY ), 8(1 (15) ), 267-285. SID. https://sid.ir/paper/204979/en

Vancouver: Copy

PASHOOTANIZADEH MITRA, Salimian Maedeh. Determining the Importance of Environmental Concerns, Social Plans for Green Marketing and Green Buying Behavior in the Public libraries of Isfahan. LIBRARY AND INFORMATION RESEARCH JOURNAL (STUDIES IN EDUCATION & PSYCHOLOGY )[Internet]. 2018;8(1 (15) ):267-285. Available from: https://sid.ir/paper/204979/en

IEEE: Copy

MITRA PASHOOTANIZADEH, and Maedeh Salimian, “Determining the Importance of Environmental Concerns, Social Plans for Green Marketing and Green Buying Behavior in the Public libraries of Isfahan,” LIBRARY AND INFORMATION RESEARCH JOURNAL (STUDIES IN EDUCATION & PSYCHOLOGY ), vol. 8, no. 1 (15) , pp. 267–285, 2018, [Online]. Available: https://sid.ir/paper/204979/en

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