THE ROLE OF UTILITARIAN AND HEDONIC VALUE IN APPAREL SHOPPING SATISFACTION IN IRAN

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HEIDARZADEH KAMBIZ; IRANI NEDA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT Year:2011 | Volume:3 | Issue:7 Page(s): 69-96

Download Full-Text

Persian Verion

View:

1,697

Download:

Cites:

Information Journal Paper

Title

THE ROLE OF UTILITARIAN AND HEDONIC VALUE IN APPAREL SHOPPING SATISFACTION IN IRAN

Author(s)

HEIDARZADEH KAMBIZ | IRANI NEDA | Issue Writer Certificate

Keywords

CONSUMER'S SHOPPING SATISFACTIONQ2

UTILITARIAN VALUEQ2

APPAREL SHOPPINGQ2

IRANQ2

Abstract

This study investigated the mediating roles of utilitarian and hedonic value as influencing factors in shopping experience satisfaction in the relationship between involvement and consumers' buying tendencies including variety-seeking, compulsive and impulsive buying tendencies and price sensitivity for Manto and Shirt shoppers in the IRANian market. Results were analyzed through Structural Equation Modeling (SEM) and parameters were estimated using maximum likelihood method. This study reveals that shopping satisfaction for Manto and Shirt shoppers is a response to different levels of utilitarian and hedonic value in a shopping trip. In other words, increasing consumers' shopping satisfaction could be manipulated by enhancing consumers' utilitarian and hedonic shopping value. In addition, the influence of involvement on shopping satisfaction is moderated through manipulating consumer buying tendencies and utilitarian and hedonic shopping value.

Cites

A MODEL FOR INDICATING THE EFFECTS OF MARKETING STRUCTURES OF URBAN MANAGEMENT ON BEHAVIORAL INCLINATIONS TO URBAN TOURIST DESTINATIONS

References

No record.

Cite

APA: Copy

HEIDARZADEH, KAMBIZ, & IRANI, NEDA. (2011). THE ROLE OF UTILITARIAN AND HEDONIC VALUE IN APPAREL SHOPPING SATISFACTION IN IRAN. JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, 3(7), 69-96. SID. https://sid.ir/paper/205845/en

Vancouver: Copy

HEIDARZADEH KAMBIZ, IRANI NEDA. THE ROLE OF UTILITARIAN AND HEDONIC VALUE IN APPAREL SHOPPING SATISFACTION IN IRAN. JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT[Internet]. 2011;3(7):69-96. Available from: https://sid.ir/paper/205845/en

IEEE: Copy

KAMBIZ HEIDARZADEH, and NEDA IRANI, “THE ROLE OF UTILITARIAN AND HEDONIC VALUE IN APPAREL SHOPPING SATISFACTION IN IRAN,” JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, vol. 3, no. 7, pp. 69–96, 2011, [Online]. Available: https://sid.ir/paper/205845/en

Related Journal Papers