MARKETING THE LIBRARIES IN IRAN: AN IDEAL OPPORTUNITY IN 21ST CENTURY

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BASIRIAN JAHROMI R.; ERFANMANESH M.A.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: INTERNATIONAL JOURNAL OF INFORMATION SCIENCE AND MANAGEMENT Year:2011 | Volume:9 | Issue:2 Page(s): 93-104

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Title

MARKETING THE LIBRARIES IN IRAN: AN IDEAL OPPORTUNITY IN 21ST CENTURY

Author(s)

BASIRIAN JAHROMI R. | ERFANMANESH M.A. | Issue Writer Certificate

Keywords

MARKETINGQ2

ACADEMIC LIBRARIESQ2

LIBRARY MANAGERSQ3

Abstract

The present study investigates the feasibility of implementing MARKETING principles within the ACADEMIC LIBRARIES of government-sponsored universities in Tehran. The study focused on the attitude of LIBRARY MANAGERS towards this issue. A survey method, using a questionnaire as a data collection tool was used. Findings demonstrated that the level of managerial familiarity with the concept of MARKETING in libraries was average. However there was more than average familiarity with the components of a MARKETING plan. Findings regarding the application propensity for each of the 4Ps MARKETING mix in libraries indicated that the product, place, promotion, and price were the focus of LIBRARY MANAGERS. With respect to the feasibility of implementation of MARKETING principles, it was average.

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APA: Copy

BASIRIAN JAHROMI, R., & ERFANMANESH, M.A.. (2011). MARKETING THE LIBRARIES IN IRAN: AN IDEAL OPPORTUNITY IN 21^ST CENTURY. INTERNATIONAL JOURNAL OF INFORMATION SCIENCE AND MANAGEMENT, 9(2), 93-104. SID. https://sid.ir/paper/206878/en

Vancouver: Copy

BASIRIAN JAHROMI R., ERFANMANESH M.A.. MARKETING THE LIBRARIES IN IRAN: AN IDEAL OPPORTUNITY IN 21^ST CENTURY. INTERNATIONAL JOURNAL OF INFORMATION SCIENCE AND MANAGEMENT[Internet]. 2011;9(2):93-104. Available from: https://sid.ir/paper/206878/en

IEEE: Copy

R. BASIRIAN JAHROMI, and M.A. ERFANMANESH, “MARKETING THE LIBRARIES IN IRAN: AN IDEAL OPPORTUNITY IN 21^ST CENTURY,” INTERNATIONAL JOURNAL OF INFORMATION SCIENCE AND MANAGEMENT, vol. 9, no. 2, pp. 93–104, 2011, [Online]. Available: https://sid.ir/paper/206878/en

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