THE ROLE OF TELEVISION IN SPREADING THE CULTURE OF ORGAN DONATIONS FROM THE PERSPECTIVE OF FAMILIES DONATED ORGANS

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MAJIDI NASSIM; AGHAEE MONA

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Journal: CULTURE OF COMMUNICATION Year:2013 | Volume:3 | Issue:9 Page(s): 53-75

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Information Journal Paper

Title

THE ROLE OF TELEVISION IN SPREADING THE CULTURE OF ORGAN DONATIONS FROM THE PERSPECTIVE OF FAMILIES DONATED ORGANS

Author(s)

MAJIDI NASSIM | AGHAEE MONA | Issue Writer Certificate

Keywords

ORGAN DONATIONQ2

ORGAN TRANSPLANTATIONQ2

TELEVISIONQ2

MEDIA FUNCTIONQ2

BRAIN DEATHQ2

Abstract

This study aimed to determine the role of TELEVISION as a pervasive mass media in encouraging families who in 2010 permitted to donate the organs of their beloved ones in Shahid Beheshti University of Medical Sciences in the unit for providing transplant organs. This paper seeks to study whether TELEVISION could be effective in spreading the culture of ORGAN DONATION? The main theories related to this research are theory of plantation, MEDIA FUNCTION, promotion of innovation and utilization and satisfaction. The research methods used in this study is survey, based on the nature, objectives of the research, questions and operational features area. The statistical population is the same as the studies sample which include the donor families who dedicated the organs in 2010 to Shaheed Beheshti University of Medical Sciences in the providing transplanted organs unit, and consists of 60 people, but researchers have access to 53 cases of them. The most important results of the research include- Most respondents believed that TELEVISION could not provide accurate information, so they cannot distinguish BRAIN DEATH from coma.- From the respondent's viewpoint, TELEVISION can have the most important role to encourage people to ORGAN DONATION.- TELEVISION documentaries programs showing the donor and recipient families have had the greatest role in encouraging donators.

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APA: Copy

MAJIDI, NASSIM, & AGHAEE, MONA. (2013). THE ROLE OF TELEVISION IN SPREADING THE CULTURE OF ORGAN DONATIONS FROM THE PERSPECTIVE OF FAMILIES DONATED ORGANS . CULTURE OF COMMUNICATION, 3(9), 53-75. SID. https://sid.ir/paper/207218/en

Vancouver: Copy

MAJIDI NASSIM, AGHAEE MONA. THE ROLE OF TELEVISION IN SPREADING THE CULTURE OF ORGAN DONATIONS FROM THE PERSPECTIVE OF FAMILIES DONATED ORGANS . CULTURE OF COMMUNICATION[Internet]. 2013;3(9):53-75. Available from: https://sid.ir/paper/207218/en

IEEE: Copy

NASSIM MAJIDI, and MONA AGHAEE, “THE ROLE OF TELEVISION IN SPREADING THE CULTURE OF ORGAN DONATIONS FROM THE PERSPECTIVE OF FAMILIES DONATED ORGANS ,” CULTURE OF COMMUNICATION, vol. 3, no. 9, pp. 53–75, 2013, [Online]. Available: https://sid.ir/paper/207218/en

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