CULTURE OF COMMUNICATION
Year:2013 | Volume:3 | Issue:9|Papers Count:8

The presence and dominance of the media in the public and private arenas together with distribution and production of meanings have led to publicity of the culture and other social aspects of life. The media are not considered as a cultural or social institution. But, they provide a framework in which culture, politics and society flow. The current research is intended to study the role of Baran TV channel on promotion of native culture in Gilan province. Four roles and functions of the media have been stressed which include: being informative, education, entertainment and leisure and application in the routine life. The questions and hypotheses include:1- It seems Baran channel played role in reduction of intention to watch satellite TVs.2- It seems Baran TV played role in creating belonging emotions to native values.3- It seems Baran TV played role in accepting the native culture of Gilan for their youth.The methodology is measurement by using materialized questionnaire distributed in Siahkal among 310 viewers of the Baran channel. The reliability coefficient and validity of the questionnaire were verified by Chornbach’s Alpha. The data was analyzed by using sampling t test. The results indicated that three hypotheses were verified. We conclude that Baran TV managed to satisfy its audiences despite some defects and limitations in functions of the above mentioned four functions.

The current research is intended to study and analyze the nature of theatre and its functions and positon among the new media. Thus, we studied whether theatre is a medium with social and relational nature. We attempted to study the issue through heuristic method. A qualitative in depth method was used to describe the literature and objectives of the research together with a bibliographical method for materializing the gathered data. The statistic community includes seven professors and artists in the art and communication fields. The results indicated that theatre is not so much regarded in our country. It is considered as a phenomonon which has an important socialogical position with its social and communication natures using the elements and functions of communication. It is inseperable from the society. This point indicates the significance of theatre with its special position. Also, theatre is not comparable to other media. It might seem that performing play on the radio or television would remember theatre for the audiences. However, it is not really the theatre. In our country, if the new media aopt more freedom for selecting the works with more variety qualitatively or quantitatively, performing plays in this meium may make more audiences interested than the theatre. Also, such culture may be accepted more among the audiences. But, it seems we are so far away from this objective.

This study aimed to determine the role of television as a pervasive mass media in encouraging families who in 2010 permitted to donate the organs of their beloved ones in Shahid Beheshti University of Medical Sciences in the unit for providing transplant organs. This paper seeks to study whether television could be effective in spreading the culture of organ donation? The main theories related to this research are theory of plantation, media function, promotion of innovation and utilization and satisfaction. The research methods used in this study is survey, based on the nature, objectives of the research, questions and operational features area. The statistical population is the same as the studies sample which include the donor families who dedicated the organs in 2010 to Shaheed Beheshti University of Medical Sciences in the providing transplanted organs unit, and consists of 60 people, but researchers have access to 53 cases of them. The most important results of the research include- Most respondents believed that television could not provide accurate information, so they cannot distinguish brain death from coma.- From the respondent's viewpoint, television can have the most important role to encourage people to organ donation.- Television documentaries programs showing the donor and recipient families have had the greatest role in encouraging donators.

The aim of doing this research is to know about the role of globalization in the youth cultural identity through focusing on internet and satellite. To this purpose, the viewpoints of theorists such as Giddenz, Stuart Hall, Tajfel, Gerbner, McLuhan, Pierre Bourdieu, and Parsons were used in this research paper. In this research, the degree of use of the new communication technologies (satellite and internet) and the cultural identity have been considered as independent variable and dependent variable in respect. In addition, survey and questionnaire have been used to gather information from the participants. The statistical population includes the students of psychology college of Central Tehran Campus of Islamic Azad University. The sample population is 305 people which were chosen through available non-probable sampling. The research data were analyzed through SPSS software, which brought up the following results:- Compared with satellite, internet plays a bigger role in evolving the youth cultural identity.- Modern communication technologies do not play a negative role with regard to national identity- Modern communication technologies play a negative role with regard to religious identity- Modern communication technologies play a direct role in creating inter-generational value gap- Modern communication technologies play a direct role in persuading the youth into western-style life- Modern communication technologies generally play a negative role with regard to cultural identity. They cause the youth to head toward the globalization which is on agenda of capitalist and imperialist societies and keep away from their Iranian-Islamic culture.

In according to the current approach of science the flow of information through a vast network of information occurs and the Islamic Republic of Iran government has carried out activities to reach e-government. IRIMO have provided the specific information for users by website design. According to the specific needs of students, they need to procedure special information on their own websites to determine the important content of position to setting in their special web site can be relieved of their needs and it can prevent them from entering to non-specialist site. This study is according to the significance of predict meteorological data sought "to evaluate to IRIMO site's role in giving suitable information in according to users needs" that the referrals (students) were selected as statistical society in this research. The methods of search in this research were measurement and were used the questionnaire technique for collection data and descriptive statistics for analysis data. This study results showed that the women satisfaction rate were more than men and the people who believed the website content is good had more satisfied in this website. Students who were satisfied with the web morphology in this website had more satisfied and there is a significant correlation between the level of student and their satisfaction with Meteorological Organization's website. This study showed that more students have been introduced the site by teachers and other students and those who had more knowledge of the information contained in the website were more satisfied.

This study evaluated the effectiveness of poster between the audiences in the theater has been performed around the show place. This study attempts to assess the correlation between variables of the poster with the theater audience and dimension (poster visual elements such as composition, graphic design, color, size, and location).According to a survey conducted in this study, in terms of objective criteria, in terms of goal applied and to benchmark study by time, is sectional. Data were collected by using of questionnaires tool. Since the study populations of this study (10,000) people are the theater audience, a sample size of 384 is considered the Cochran formula. The chosen sample study is randomly. Cranach’s alpha coefficient was calculated for the independent variable (poster) and the dependent variable study (the theater audience) and its dimensions indicate high internal consistency and the other word, reliability utility is items of research. Findings research shows that between the use of posters and Research Theater and its dimensions (visual elements of the poster) there is a correlation.used and theater audiences and its dimensions in terms of (visual elements of the poster).

All media are engaging the contents of our thoughts, and their presence in our life is personally, politically, economically, aesthetically, psychologically, morally and socially so extensive that we can’t be away from the contact, affectability, and change they appear. Nowadays, many technologies such as satellite, phone, computer, radio and TV have provided for us to communicate with other people throughout the country electronically in spite of group and geographical separations. In the present time called Age of Modern Information and Technologies, the media includes TV, internet, satellite TVs and global media. Using their applications and new information methods, they enter to communities the modern cultural and social Patterns replacing the traditional cultural Patterns and values, and operating as factors of conversion and transformation in cultural values, formalities and Patterns in the societies. In this research, we try the comparative study and analysis of content of Patterns and values shown in series: Afsaneh Afsoungar, broadcasted in Persian 1, and Jerahat, broadcasted in Channel 3 in terms of cultural, personal, social, ethical and family aspects and elements. In order to attain such goals, content analysis method and inverse questionnaire technique was used. A proper and generable sample was selected among parts of the story of mermaid with systematic random sampling method. It should be noted that all parts of Jarahat serial were completely investigated. The results show that: In serial of the story of mermaid, good relations patterns of family members, positive moral features of character, job - professional features of women, legal values and cultural values have been shown more than Jarahat Serial.

The major purpose of the present research is to study the educational role of national media in Correction of Water Consumption Pattern among Tehran Citizens. The research methodology of this research is geodesic method and the measurement tool was questionnaire. After filling all the questionnaires, descriptive and conceptive tables were achieved and analyzed using SPSS software. Statistical society of this research included Tehran citizens. Sampling method is multi-stage cluster method. The results indicated that the majority of the respondents are not watching television and educational and advertising notices with respect to optimized water consumption during the day and believe that educational programs of the national media with respect to water consumption which are on air at the present are not in conform with the realities of the society and had not been that successful and effective but from their viewpoint national media can have a significant role in encouraging people to correct water consumption pattern and with education of correct water consumption by the experts we can propagate the correct culture along the society because if we use mass medical tools especially radio and television appropriately and by using behavioural and social experts and specialists views it is possible to have a significant effect in correction of the viewpoints and creating encouragement for optimized consumption behaviour. Also most of the respondents believe that using animation and image attractions in educational and advertising notices with respect to optimized water consumption has also had a significant role in attracting them and has the most effect on them and fro their viewpoint repetitive educational and advertising notices related to optimized water consumption has had a significant role in attracting them and most of them has applied these educations after watching educational programs with respect to correcting water consumption pattern. Respondents believe that using famous individuals especially actors and athletes in educational programs with respect to correcting water consumption pattern has a significant role in correcting the consumption pattern.