THE ROLE OF BARAN PROVINACIAL TV NETWORK FOSTERIN THE LOCAL CULTURE OF GILAN

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AGHAJANI NOUSHIN; BABRAN SEDIGHEH; RAFATI AMIR

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Journal: CULTURE OF COMMUNICATION Year:2013 | Volume:3 | Issue:9 Page(s): 1-17

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Title

THE ROLE OF BARAN PROVINACIAL TV NETWORK FOSTERIN THE LOCAL CULTURE OF GILAN

Author(s)

AGHAJANI NOUSHIN | BABRAN SEDIGHEH | RAFATI AMIR | Issue Writer Certificate

Keywords

CULTUREQ2

ETHNIC CULTUREQ2

ETHNICITYQ2

BARAN TV CHANNELQ2

GILANQ3

Abstract

The presence and dominance of the media in the public and private arenas together with distribution and production of meanings have led to publicity of the CULTURE and other social aspects of life. The media are not considered as a cultural or social institution. But, they provide a framework in which CULTURE, politics and society flow. The current research is intended to study the role of BARAN TV CHANNEL on promotion of native CULTURE in GILAN province. Four roles and functions of the media have been stressed which include: being informative, education, entertainment and leisure and application in the routine life. The questions and hypotheses include:1- It seems Baran channel played role in reduction of intention to watch satellite TVs.2- It seems Baran TV played role in creating belonging emotions to native values.3- It seems Baran TV played role in accepting the native CULTURE of GILAN for their youth.The methodology is measurement by using materialized questionnaire distributed in Siahkal among 310 viewers of the Baran channel. The reliability coefficient and validity of the questionnaire were verified by Chornbach’s Alpha. The data was analyzed by using sampling t test. The results indicated that three hypotheses were verified. We conclude that Baran TV managed to satisfy its audiences despite some defects and limitations in functions of the above mentioned four functions.

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APA: Copy

AGHAJANI, NOUSHIN, BABRAN, SEDIGHEH, & RAFATI, AMIR. (2013). THE ROLE OF BARAN PROVINACIAL TV NETWORK FOSTERIN THE LOCAL CULTURE OF GILAN. CULTURE OF COMMUNICATION, 3(9), 1-17. SID. https://sid.ir/paper/207219/en

Vancouver: Copy

AGHAJANI NOUSHIN, BABRAN SEDIGHEH, RAFATI AMIR. THE ROLE OF BARAN PROVINACIAL TV NETWORK FOSTERIN THE LOCAL CULTURE OF GILAN. CULTURE OF COMMUNICATION[Internet]. 2013;3(9):1-17. Available from: https://sid.ir/paper/207219/en

IEEE: Copy

NOUSHIN AGHAJANI, SEDIGHEH BABRAN, and AMIR RAFATI, “THE ROLE OF BARAN PROVINACIAL TV NETWORK FOSTERIN THE LOCAL CULTURE OF GILAN,” CULTURE OF COMMUNICATION, vol. 3, no. 9, pp. 1–17, 2013, [Online]. Available: https://sid.ir/paper/207219/en

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