ORGANIZATIONAL DIAGNOSIS ON THE BASIS OF THE CUSTOMER'S ASPECT (CASE STUDY IN RADIATOR IRAN COMPANY)

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REZA MIRABI VAHID; HAGHIGHAT MONFARED JALAL; SHEIKHOLESLAMI MOHAMMAD

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Journal: GEOGRAPHY Year:2009 | Volume:3 | Issue:10 Page(s): 89-117

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Title

ORGANIZATIONAL DIAGNOSIS ON THE BASIS OF THE CUSTOMER'S ASPECT (CASE STUDY IN RADIATOR IRAN COMPANY)

Author(s)

REZA MIRABI VAHID | HAGHIGHAT MONFARED JALAL | SHEIKHOLESLAMI MOHAMMAD | Issue Writer Certificate

Keywords

ORGANIZATIONAL DIAGNOSIS-RADIATOR IRAN COMPANY-CUSTOMER'SQ3

Abstract

This thesis is done by the researcher under the title of Organizational Diagnosis on basis of the Customer's aspect in the Radiator Iran Company in order to identify, analysis and submit the necessary improvement actions at the year 2009. This research is consists of the two main–quantitative and complementary qualitative parts.In the quantitative part, it is used the marketing mix philosophy in management in order to create Six hypothesis concerning the customer's attitude about the results of the company's performance. The customers attitude including all Companies as well as the Agents are gathered by using questioners after passing its reliability and then according to the data which are gathered, the hypothesis are tested by using Regression method.As the result, it is founded that there are acceptable relation between the Price and Quality in the Company's performance with the attitude of the customers. In the complementary qualitative part of this thesis and under the approch of creating canonical groups and qualitative analysis approach, the expert group was established in the company consisting of the Managers and some selected assistant managers, employees as well as some sales agent responsible men who used the results of the quantitative part of the research in organizational diagnosis. In this part, firstly the evidence of problems were distinguished in six fields of Effectiveness, Efficiency, Productivity, Innovation, Flexibility and Quality which cause the current performance of company in fields of Price and Quality among marketing mix and the main problem of these area was determined accordingly.Then the weaknesses in internal sections of the company which are considered as the main causes arising the aforesaid problem were distinguished and analyzed as well as the main threats from the environment which affects on them.

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APA: Copy

REZA MIRABI, VAHID, HAGHIGHAT MONFARED, JALAL, & SHEIKHOLESLAMI, MOHAMMAD. (2009). ORGANIZATIONAL DIAGNOSIS ON THE BASIS OF THE CUSTOMER'S ASPECT (CASE STUDY IN RADIATOR IRAN COMPANY). GEOGRAPHY, 3(10), 89-117. SID. https://sid.ir/paper/207991/en

Vancouver: Copy

REZA MIRABI VAHID, HAGHIGHAT MONFARED JALAL, SHEIKHOLESLAMI MOHAMMAD. ORGANIZATIONAL DIAGNOSIS ON THE BASIS OF THE CUSTOMER'S ASPECT (CASE STUDY IN RADIATOR IRAN COMPANY). GEOGRAPHY[Internet]. 2009;3(10):89-117. Available from: https://sid.ir/paper/207991/en

IEEE: Copy

VAHID REZA MIRABI, JALAL HAGHIGHAT MONFARED, and MOHAMMAD SHEIKHOLESLAMI, “ORGANIZATIONAL DIAGNOSIS ON THE BASIS OF THE CUSTOMER'S ASPECT (CASE STUDY IN RADIATOR IRAN COMPANY),” GEOGRAPHY, vol. 3, no. 10, pp. 89–117, 2009, [Online]. Available: https://sid.ir/paper/207991/en

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