Social Literacy and Material Consumption among economically well-off Youths in Tehran

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Nootash Maryam; GHAFARI GHOLAMREZA; KAZEMIPOUR SHAHLA; TORKAMAN FARAH

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Journal: URBAN STUDIES Year:2019 | Volume:9 | Issue:29 Page(s): 107-126

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Information Journal Paper

Title

Social Literacy and Material Consumption among economically well-off Youths in Tehran

Author(s)

Nootash Maryam | GHAFARI GHOLAMREZA | KAZEMIPOUR SHAHLA | TORKAMAN FARAH | Issue Writer Certificate

Keywords

Social literacyQ1

well-off youthsQ1

material consumptionQ2

Abstract

The present article aims to answer the question that whether there is relationship between Social literacy and material consumption of economically well-off (rich kids) youth in the city of Tehran? In fact, the socio-economic issue of material consumption of well-to-do kids is connected to the sociological concept of Social literacy. Social literacy with indices social life skills, social obligations and human values has been considered as the independent variable and material consumption as the dependent variable. The method is survey, the tool to collect data are questionnaire and interview, and the sampling method is accidental. The findings showed that there is a reverse and significant relationship between the material consumption and level of Social literacy (-0. 63). the results of interviews with some respondents showed that these youths have certain lifestyles that are characterized by leisure, conspicuous consumption, exclusion of others, obsession with fashion, material approach to family. Also, based on the findings of the interviews, new indicators were introduced regarding Social literacy variable, such as: Foresight, social belonging, protection of social values, social hope and family cohesion.

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APA: Copy

Nootash, Maryam, GHAFARI, GHOLAMREZA, KAZEMIPOUR, SHAHLA, & TORKAMAN, FARAH. (2019). Social Literacy and Material Consumption among economically well-off Youths in Tehran. URBAN STUDIES, 9(29 ), 107-126. SID. https://sid.ir/paper/210355/en

Vancouver: Copy

Nootash Maryam, GHAFARI GHOLAMREZA, KAZEMIPOUR SHAHLA, TORKAMAN FARAH. Social Literacy and Material Consumption among economically well-off Youths in Tehran. URBAN STUDIES[Internet]. 2019;9(29 ):107-126. Available from: https://sid.ir/paper/210355/en

IEEE: Copy

Maryam Nootash, GHOLAMREZA GHAFARI, SHAHLA KAZEMIPOUR, and FARAH TORKAMAN, “Social Literacy and Material Consumption among economically well-off Youths in Tehran,” URBAN STUDIES, vol. 9, no. 29 , pp. 107–126, 2019, [Online]. Available: https://sid.ir/paper/210355/en

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