MEDIA REPUTATION AS A STRATEGIC RESOURCE THEORETICAL INVESTIGATION FOR MEDIA REPUTATION IN STRATEGIC MANAGEMENT MODELS

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SHAH MANSOURI BITA; SHAH MANSOURI POURIYA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: MEDIA STUDIES Year:2013 | Volume:7 | Issue:19 Page(s): 55-64

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Information Journal Paper

Title

MEDIA REPUTATION AS A STRATEGIC RESOURCE THEORETICAL INVESTIGATION FOR MEDIA REPUTATION IN STRATEGIC MANAGEMENT MODELS

Author(s)

SHAH MANSOURI BITA | SHAH MANSOURI POURIYA | Issue Writer Certificate

Keywords

STRATEGIC MANAGEMENTQ2

MEDIAQ2

MEDIA REPUTATIONQ2

STRATEGIC RESOURCEQ2

5 FORCES ANALYSIS MODELQ2

VALUE CHAINQ2

SWOTQ1

Abstract

Nowadays in most parts of the world, the companies' value is evaluated based on their reputation, not based on their properties. And this is when the most of the companies, just through holding famous, good reputation among people, they hold more value than their movable and non movable properties. This situation started since the emergence of the commercial brands and when MEDIA advertisement became more prevalent. But in Iran, the MEDIA reputation for organizations still the organizations MEDIA reputation is neglected as a STRATEGIC RESOURCE or it is not regarded as organizational properties.So this paper has been written, aming to show up the MEDIA reputation role as a STRATEGIC RESOURCE. To achieve this goal, we have utilized from several STRATEGIC MANAGEMENT and in this way the scientific proof has been mentioned for the above said topic.

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APA: Copy

SHAH MANSOURI, BITA, & SHAH MANSOURI, POURIYA. (2013). MEDIA REPUTATION AS A STRATEGIC RESOURCE THEORETICAL INVESTIGATION FOR MEDIA REPUTATION IN STRATEGIC MANAGEMENT MODELS. MEDIA STUDIES, 7(19), 55-64. SID. https://sid.ir/paper/211791/en

Vancouver: Copy

SHAH MANSOURI BITA, SHAH MANSOURI POURIYA. MEDIA REPUTATION AS A STRATEGIC RESOURCE THEORETICAL INVESTIGATION FOR MEDIA REPUTATION IN STRATEGIC MANAGEMENT MODELS. MEDIA STUDIES[Internet]. 2013;7(19):55-64. Available from: https://sid.ir/paper/211791/en

IEEE: Copy

BITA SHAH MANSOURI, and POURIYA SHAH MANSOURI, “MEDIA REPUTATION AS A STRATEGIC RESOURCE THEORETICAL INVESTIGATION FOR MEDIA REPUTATION IN STRATEGIC MANAGEMENT MODELS,” MEDIA STUDIES, vol. 7, no. 19, pp. 55–64, 2013, [Online]. Available: https://sid.ir/paper/211791/en

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