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Title

STUDY OF EFFECT OF NATIONAL MEDIA IN CONTROLLING TEHRAN’S WATER SUPPLY CRISIS OF 1380

Pages

  117-132

Abstract

 Objective: The objective of this study was to review the role of national media in controlling Tehran’s water supply CRISIS of 1380. Since no river can be found near Tehran and the water has to be supplied from miles away, Tehran’s Water and Wastewater Engineering Company encountered a serious water CRISIS in 1380. The most important factors leading to this problem were constant DROUGHTs, overpopulation, inconsiderately increased water usage and particularly the imbalance between consumption rate and the amount of resources available. However, comprehensive management and structured planning combined with cooperation and collaboration with the media (specially the national media) resulted in a proper interest and awareness among the public. Hence, the audience readily sided with the plans presented and as a result the CRISIS became under control.Background: The role of mass media in people’s lives is quite considerable and important. Their function and behavioral pattern as a whole are determined by the needs of the society, which makes them accountable for the needs and expectations of the audience.A number of studies have been carried out regarding water supply crises: 1- “Water CRISIS, the major challenge of the Middle East in the 21st century” by Mustafa Noorigohar from Islamic Azad University, Central Tehran Branch. The focus of this study has been the water CRISIS in the Middle East through library research. The overall results show that water CRISIS is quite a serious problem throughout the region. However, its causes and intensity or weaknesses were not the same in different countries and regions of the area. As a result, the current trend -that is likely to persist in the future- is a critical and complex situation that has made the water supply an increasingly disputable issue which can justify hostility and war in one of the world’s most armed and strategically sensitive regions.2-“The water CRISIS in the middle East, with an emphasis on Iran’s water resources” by Sorayya Dejbankhan from Islamic Azad University, Central Tehran Branch. This study has tried to find the origins of the water CRISIS in the region and has considered the effects of regional movements regarding water supply for presenting solutions and approaches through regional collaborations. This study has been carried out through library research as well.However, no study has considered the role of national media in controlling water crises. This study has focused on this phenomenon regarding Tehran’s water CRISIS of 1380.Methodology: The method used, from the viewpoint of applied objectives and the method of implementation, was through surveying. It was correlative regarding the method of implement and questionnaires were used for gathering information. The statistical population in this study was consisted of all of the communication and media experts from Iran Broadcasting College. The statistical research has been done through descriptive and inferential levels.Results and findings: By using the Pearson’s test it was revealed that there is a statistically significant correlation between 4 independent variables (the national media) and controlling Tehran’s water CRISIS. In other words, the existence of a relationship between these variables (press round tables, NEWS CONFERENCE/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> NEWS CONFERENCEs, preparing REPORTs and NEWS and subtitling the programs) and controlling Tehran’s water CRISIS has been confirmed.

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    APA: Copy

    KAVOOSI, ESMAIL, & HEIDARI ROCHI, MINOO. (2012). STUDY OF EFFECT OF NATIONAL MEDIA IN CONTROLLING TEHRAN’S WATER SUPPLY CRISIS OF 1380. MEDIA STUDIES, 7(17), 117-132. SID. https://sid.ir/paper/211835/en

    Vancouver: Copy

    KAVOOSI ESMAIL, HEIDARI ROCHI MINOO. STUDY OF EFFECT OF NATIONAL MEDIA IN CONTROLLING TEHRAN’S WATER SUPPLY CRISIS OF 1380. MEDIA STUDIES[Internet]. 2012;7(17):117-132. Available from: https://sid.ir/paper/211835/en

    IEEE: Copy

    ESMAIL KAVOOSI, and MINOO HEIDARI ROCHI, “STUDY OF EFFECT OF NATIONAL MEDIA IN CONTROLLING TEHRAN’S WATER SUPPLY CRISIS OF 1380,” MEDIA STUDIES, vol. 7, no. 17, pp. 117–132, 2012, [Online]. Available: https://sid.ir/paper/211835/en

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