REVIEWING IRAN’S USE OF MEDIA DIPLOMACY IN AFGHANISTAN AFTER THE COLLAPSE OF THE TALIBAN

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BABRAN SEDIGHEH; POUR RASHIDI HATEF

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Journal: MEDIA STUDIES Year:2012 | Volume:7 | Issue:16 Page(s): 123-134

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Information Journal Paper

Title

REVIEWING IRAN’S USE OF MEDIA DIPLOMACY IN AFGHANISTAN AFTER THE COLLAPSE OF THE TALIBAN

Author(s)

BABRAN SEDIGHEH | POUR RASHIDI HATEF | Issue Writer Certificate

Keywords

MEDIA DIPLOMACYQ2

AFGHANISTANQ2

TALIBANQ2

MEDIA POWERQ2

AGENDA SETTINGQ2

PERSUASIONQ2

Abstract

MEDIA DIPLOMACY is one of the tools that in the age of communications could be considered as a means of executing soft power and serving national interests. Therefore, employing MEDIA DIPLOMACY by Iran as a regional power is of utmost importance. In this regard, reviewing Iran’s use of MEDIA DIPLOMACY in AFGHANISTAN after the collapse of the TALIBAN regime is an issue worth paying attention to. This article is an abstract of an applied research concerning Iranian MEDIA DIPLOMACY in AFGHANISTAN following the collapse of the TALIBAN regime.The purpose of this research is to examine the success of MEDIA DIPLOMACY employed in AFGHANISTAN with regard to issues such as Iran’s entry into the country's market, realizing Iran’s goals and interests in AFGHANISTAN, and removing the threats posed by that country for Iran.In this research7 hypotheses are mentioned, two of which have been rejected and the other five have been proved. These hypotheses are rejected as followed: 1- Iran appears to have succeeded in attracting the Afghan audience towards her policies in AFGHANISTAN; 2- It seems that Iran’s diplomatic system, through its MEDIA DIPLOMACY, has succeeded in attracting Iranian’s investments.The other five main approved hypotheses, are: 1- Iran apparently lacks a proper MEDIA DIPLOMACY in AFGHANISTAN; 2- It seems that Iran has been unable to use the two countries’ common language to its full advantage in dispelling AFGHANISTAN’s potential threats; 3- It appears that Iran’s MEDIA DIPLOMACY has had no success in the appointment and selection of people favoring Iran’s and AFGHANISTAN’s foreign policy; 4- Iran’s MEDIA DIPLOMACY seemingly has been unsuccessful in attracting and encouraging Afghan media to reflect Iran’s views and outlook; 5- Iran’s MEDIA DIPLOMACY apparently has had no success in underlining what Iran has done with regard to AFGHANISTAN’s reconstruction, have been proved.The results of assessing statistical data generally show that Iran has not employed a suitable strategy in relation to her MEDIA DIPLOMACY in AFGHANISTAN. As a result Iran has not been able to use the present opportunities fully to serve her own interests.This is also true of providing of national security, because Iran has always been under threat from her Eastern neighbor and therefore her security is constantly challenged.Gathering the necessary information and the research data was accomplished by the use of a 20-question survey given to 50 experts, diplomats and reporters in the field of AFGHANISTAN, and the results were analyzed through SPSS software.In the final part of this article some suggestions and guidelines based on the resulted sources and research findings are provided with the aim of improving MEDIA DIPLOMACY, especially in AFGHANISTAN.

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APA: Copy

BABRAN, SEDIGHEH, & POUR RASHIDI, HATEF. (2012). REVIEWING IRAN’S USE OF MEDIA DIPLOMACY IN AFGHANISTAN AFTER THE COLLAPSE OF THE TALIBAN. MEDIA STUDIES, 7(16), 123-134. SID. https://sid.ir/paper/211919/en

Vancouver: Copy

BABRAN SEDIGHEH, POUR RASHIDI HATEF. REVIEWING IRAN’S USE OF MEDIA DIPLOMACY IN AFGHANISTAN AFTER THE COLLAPSE OF THE TALIBAN. MEDIA STUDIES[Internet]. 2012;7(16):123-134. Available from: https://sid.ir/paper/211919/en

IEEE: Copy

SEDIGHEH BABRAN, and HATEF POUR RASHIDI, “REVIEWING IRAN’S USE OF MEDIA DIPLOMACY IN AFGHANISTAN AFTER THE COLLAPSE OF THE TALIBAN,” MEDIA STUDIES, vol. 7, no. 16, pp. 123–134, 2012, [Online]. Available: https://sid.ir/paper/211919/en

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