PROVIDE APPROPRIATE SERVICES TO POTENTIAL CUSTOMERS BY DATA MINING TECHNIQ UES IN E-BANKING AREA

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TAGHVA MOHAMMAD REZA; HOSSEINI BAMAKAN SEYED MOJTABA

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Paper Information

Journal: JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES Year:2012 | Volume:9 | Issue:23 Page(s): 187-207

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Title

PROVIDE APPROPRIATE SERVICES TO POTENTIAL CUSTOMERS BY DATA MINING TECHNIQ UES IN E-BANKING AREA

Author(s)

TAGHVA MOHAMMAD REZA | HOSSEINI BAMAKAN SEYED MOJTABA | Issue Writer Certificate

Keywords

E-BANKINGQ3

ARTIFICIAL NEURAL NETWORKSQ2

ASSOCIATION RULEQ2

SELF-ORGANIZING MAPQ2

Abstract

During the past two decades, perspective of competition in the banking industry has been changed significantly. This is due to forces such as new laws, globalization, and grows of technology and becoming bank's services to products, and significant grows in customer's demands. Therefore banks try to offer appropriate service to potential customers, and new services offer with better analysis so that with customer behavior analysis, we can predict risk of new investment and obtain appropriate segmentation of customer demand for these services. With such as analysis, company can prevent additional cost of marketing and also increase acceptance of services.Whereas decision making environment made of different factors, we need models so we can analysis more variables and also enable capability of information provision for decision making. in this paper, we present a model for analyzing the behavior of customers with SELF-ORGANIZING MAP, and discovering ASSOCIATION RULE among bank' s services.

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APA: Copy

TAGHVA, MOHAMMAD REZA, & HOSSEINI BAMAKAN, SEYED MOJTABA. (2012). PROVIDE APPROPRIATE SERVICES TO POTENTIAL CUSTOMERS BY DATA MINING TECHNIQ UES IN E-BANKING AREA. JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES, 9(23), 187-207. SID. https://sid.ir/paper/213151/en

Vancouver: Copy

TAGHVA MOHAMMAD REZA, HOSSEINI BAMAKAN SEYED MOJTABA. PROVIDE APPROPRIATE SERVICES TO POTENTIAL CUSTOMERS BY DATA MINING TECHNIQ UES IN E-BANKING AREA. JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES[Internet]. 2012;9(23):187-207. Available from: https://sid.ir/paper/213151/en

IEEE: Copy

MOHAMMAD REZA TAGHVA, and SEYED MOJTABA HOSSEINI BAMAKAN, “PROVIDE APPROPRIATE SERVICES TO POTENTIAL CUSTOMERS BY DATA MINING TECHNIQ UES IN E-BANKING AREA,” JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES, vol. 9, no. 23, pp. 187–207, 2012, [Online]. Available: https://sid.ir/paper/213151/en

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