A SIMULATION MODEL OF MOBILE BANKING ACCEPTANCE BY BANK CUSTOMERS USING THE SYSTEM DYNAMICS APPROACH

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Bastan Mahdi; ABBASI ELAHEH; AHMADVAND ALI MOHAMMAD; RAMAZANI KHORSHID DOUST REZA

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Journal: JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES Year:2018 | Volume:16 | Issue:50 Page(s): 257-284

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Title

A SIMULATION MODEL OF MOBILE BANKING ACCEPTANCE BY BANK CUSTOMERS USING THE SYSTEM DYNAMICS APPROACH

Author(s)

Bastan Mahdi | ABBASI ELAHEH | AHMADVAND ALI MOHAMMAD | RAMAZANI KHORSHID DOUST REZA | Issue Writer Certificate

Keywords

ELECTRONIC BANKINGQ2

MOBILE BANKQ2

TECHNOLOGY ACCEPTANCE MODELSQ1

SYSTEM DYNAMICSQ1

Abstract

Acceptance of new technology and developed products is one of the main interest of innovative organization’s managers. Service organizations create value for their customers through the development of new products and services and can earn profit from this. New products development lead to high R&D costs, and if the new products and services are not accepted by target customers, the expected profit will not be achieved. The purpose of the present research is to provide a deep insight about effective factors for MOBILE BANKs’ acceptance. Mobile-bank is an e-banking channel with the ability to earn income and profit as well as reduce the cost of operation for banks. So, understanding the effective factors as well as the dynamics in the process of acceptance and diffusion it by customers has importance for managers of banks. In this research, after reviewing the related literature about technology acceptance, and identifying the variables affecting the acceptance of MOBILE BANKing, a SYSTEM DYNAMICS model was presented which by representing the causal structure and simulation model, can analyze the dynamics of the acceptance process. The results of implementing the four scenarios were simulated and analyzed. The results show that the improvement of effective factors on the intention to use of customers is more effective than other policies, such as promotion advertising and development of new services and feature in the current MOBILE BANK

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APA: Copy

Bastan, Mahdi, ABBASI, ELAHEH, AHMADVAND, ALI MOHAMMAD, & RAMAZANI KHORSHID DOUST, REZA. (2018). A SIMULATION MODEL OF MOBILE BANKING ACCEPTANCE BY BANK CUSTOMERS USING THE SYSTEM DYNAMICS APPROACH. JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES, 16(50 ), 257-284. SID. https://sid.ir/paper/213162/en

Vancouver: Copy

Bastan Mahdi, ABBASI ELAHEH, AHMADVAND ALI MOHAMMAD, RAMAZANI KHORSHID DOUST REZA. A SIMULATION MODEL OF MOBILE BANKING ACCEPTANCE BY BANK CUSTOMERS USING THE SYSTEM DYNAMICS APPROACH. JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES[Internet]. 2018;16(50 ):257-284. Available from: https://sid.ir/paper/213162/en

IEEE: Copy

Mahdi Bastan, ELAHEH ABBASI, ALI MOHAMMAD AHMADVAND, and REZA RAMAZANI KHORSHID DOUST, “A SIMULATION MODEL OF MOBILE BANKING ACCEPTANCE BY BANK CUSTOMERS USING THE SYSTEM DYNAMICS APPROACH,” JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES, vol. 16, no. 50 , pp. 257–284, 2018, [Online]. Available: https://sid.ir/paper/213162/en

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