THE RELATIONSHIP BETWEEN MASS MEDIA AND SOCIAL CAPITAL IN TEHRAN METROPOLIS

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VOSSOUGHI MANSOOR; RAHMANI KHALILI EHSAN

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Journal: Culture-Communication Studies Year:2014 | Volume:15 | Issue:26 (58) Page(s): 209-233

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Title

THE RELATIONSHIP BETWEEN MASS MEDIA AND SOCIAL CAPITAL IN TEHRAN METROPOLIS

Author(s)

VOSSOUGHI MANSOOR | RAHMANI KHALILI EHSAN | Issue Writer Certificate

Keywords

MEDIAQ2

TVQ2

INTERNETQ2

SOCIAL CAPITALQ2

TEHRAN’S RESIDENTSQ1

Abstract

Social capital comprises a set of relationships, networks, interactions, associations and organizations formed by shared norms and values which warm the human society and facilitate social interaction. Some MEDIA experts consider it as a means of spreading “social capital”. Accordingly, the objectives of this paper were: Investigation of the extent and impact of watching television and surfing on the INTERNET on SOCIAL CAPITAL and the dimensions of quality (trust and reciprocal dealing) and network structure (formal/informal, and the size and capacity of the network). The approach of the present paper is relational casual and the survey method was used among 391 residents of Tehran. The SOCIAL CAPITAL variables was measured inspired by Stone's model after localization and the variable of MEDIA consumption via the amount of time spent on TV and the INTERNET. Some of the findings of the study based on Pearson’s correlation coefficient indicated that the time spent on watching television or surfing on the INTERNET has a positive and significant relationship with SOCIAL CAPITAL. In casual study by regression test of the two variables, the time spent on surfing on the INTERNET had the greatest impact.

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APA: Copy

VOSSOUGHI, MANSOOR, & RAHMANI KHALILI, EHSAN. (2014). THE RELATIONSHIP BETWEEN MASS MEDIA AND SOCIAL CAPITAL IN TEHRAN METROPOLIS. JOURNAL OF CULTURE-COMMUNICATION STUDIES, 15(26 (58)), 209-233. SID. https://sid.ir/paper/213439/en

Vancouver: Copy

VOSSOUGHI MANSOOR, RAHMANI KHALILI EHSAN. THE RELATIONSHIP BETWEEN MASS MEDIA AND SOCIAL CAPITAL IN TEHRAN METROPOLIS. JOURNAL OF CULTURE-COMMUNICATION STUDIES[Internet]. 2014;15(26 (58)):209-233. Available from: https://sid.ir/paper/213439/en

IEEE: Copy

MANSOOR VOSSOUGHI, and EHSAN RAHMANI KHALILI, “THE RELATIONSHIP BETWEEN MASS MEDIA AND SOCIAL CAPITAL IN TEHRAN METROPOLIS,” JOURNAL OF CULTURE-COMMUNICATION STUDIES, vol. 15, no. 26 (58), pp. 209–233, 2014, [Online]. Available: https://sid.ir/paper/213439/en

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