REPRESENTATION OF WOMEN IN COMMERCIAL ADVERTISING IN PUBLICATIONS AS A BASIS FOR THE FORMATION OF THEIR IDENTITY

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

MOKHTARI MARYAM; RAJAIE MOHAMMAD SADEGH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Culture-Communication Studies Year:2016 | Volume:17 | Issue:35 (67) Page(s): 217-244

Download Full-Text

Persian Verion

View:

602

Download:

Cites:

Information Journal Paper

Title

REPRESENTATION OF WOMEN IN COMMERCIAL ADVERTISING IN PUBLICATIONS AS A BASIS FOR THE FORMATION OF THEIR IDENTITY

Author(s)

MOKHTARI MARYAM | RAJAIE MOHAMMAD SADEGH | Issue Writer Certificate

Keywords

REPRESENTATIONQ2

COMMERCIAL ADVERTISING OF PUBLICATIONSQ1

GENDER STEREOTYPINGQ2

BEAUTY MYTHQ1

IDENTIFICATIONQ2

Abstract

The aim of this paper is to analyze content of commercial advertisements printed in common publications of the country during two eight-year period in order to show the process of the changes, form and style of REPRESENTATION of traditional and gender stereotypes in sixteen years ego. The research data has been collected through systematic sampling of 456 weekly and monthly copies. Comparing data of two studies showed that, although in the second period traditional roles (mother, wife and housekeeping) has been represented less, but in the second period women somehow depicted (beautiful, young and skinny) so that they always need to regenerate their bodies.As a result, in both periods incomplete and distorted image of women has been represented that one cannot assume it would be the image of Iranian and Islamic women. Therefore, it is necessary to use the whole range of achievements and successes of women in different fields to challenge this kind of REPRESENTATION.

Cites

No record.

References

No record.

Cite

APA: Copy

MOKHTARI, MARYAM, & RAJAIE, MOHAMMAD SADEGH. (2016). REPRESENTATION OF WOMEN IN COMMERCIAL ADVERTISING IN PUBLICATIONS AS A BASIS FOR THE FORMATION OF THEIR IDENTITY. JOURNAL OF CULTURE-COMMUNICATION STUDIES, 17(35 (67)), 217-244. SID. https://sid.ir/paper/213522/en

Vancouver: Copy

MOKHTARI MARYAM, RAJAIE MOHAMMAD SADEGH. REPRESENTATION OF WOMEN IN COMMERCIAL ADVERTISING IN PUBLICATIONS AS A BASIS FOR THE FORMATION OF THEIR IDENTITY. JOURNAL OF CULTURE-COMMUNICATION STUDIES[Internet]. 2016;17(35 (67)):217-244. Available from: https://sid.ir/paper/213522/en

IEEE: Copy

MARYAM MOKHTARI, and MOHAMMAD SADEGH RAJAIE, “REPRESENTATION OF WOMEN IN COMMERCIAL ADVERTISING IN PUBLICATIONS AS A BASIS FOR THE FORMATION OF THEIR IDENTITY,” JOURNAL OF CULTURE-COMMUNICATION STUDIES, vol. 17, no. 35 (67), pp. 217–244, 2016, [Online]. Available: https://sid.ir/paper/213522/en

Related Journal Papers