Prediction of Attitudinal and Behavioral loyalty of Esteghlal and Persepolis Fans by Considering the Team Quality: A Case Study of Female Students in Tehran Universities

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Taheri Kia Maryam; Asad Zadeh Atefeh; ELAHI ALIREZA

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Journal: Research in Sport Management and Motor Behavior Year:2018 | Volume:8 (16) | Issue:15 (31) Page(s): 1-8

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Title

Prediction of Attitudinal and Behavioral loyalty of Esteghlal and Persepolis Fans by Considering the Team Quality: A Case Study of Female Students in Tehran Universities

Author(s)

Taheri Kia Maryam | Asad Zadeh Atefeh | ELAHI ALIREZA | Issue Writer Certificate

Keywords

quality of teamQ1

attitudinal loyaltyQ1

behavioral loyaltyQ1

attachment to the teamQ1

female fansQ1

psychological commitmentQ1

Abstract

The participation of spectators including both men and women-in sport stadiums and their profitability is one of the new experiences in the world of sports. A significant proportion of Persepolis and Esteghlal fans are women; so, providing conditions for women's loyalty to these teams can help in some decisions on fans management. One of the reasons for loyalty of fans may be the team's quality. In this study, attitudinal and behavioral loyalty of Persepolis and Esteghlal fans was predicted by quality of teams. For this purpose, 395 cases were randomly selected from female students who were the fans of Esteghlal and Persepolis teams from 20 universities in Tehran using Morgan table. They completed Zhang's quality of team questionnaire (1997) and Mahoneys fans psychological commitment questionnaire (2000). The results indicated significant and direct relationship between teams quality and fans attitudinal loyalty (r = 0. 449, p.

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APA: Copy

Taheri Kia, Maryam, Asad Zadeh, Atefeh, & ELAHI, ALIREZA. (2018). Prediction of Attitudinal and Behavioral loyalty of Esteghlal and Persepolis Fans by Considering the Team Quality: A Case Study of Female Students in Tehran Universities. RESEARCH IN SPORT MANAGEMENT & MOTOR BEHAVIOR (JOURNAL OF MOVEMENT SCIENCE & SPORTS), 8 (16)(15 (31) ), 1-8. SID. https://sid.ir/paper/213824/en

Vancouver: Copy

Taheri Kia Maryam, Asad Zadeh Atefeh, ELAHI ALIREZA. Prediction of Attitudinal and Behavioral loyalty of Esteghlal and Persepolis Fans by Considering the Team Quality: A Case Study of Female Students in Tehran Universities. RESEARCH IN SPORT MANAGEMENT & MOTOR BEHAVIOR (JOURNAL OF MOVEMENT SCIENCE & SPORTS)[Internet]. 2018;8 (16)(15 (31) ):1-8. Available from: https://sid.ir/paper/213824/en

IEEE: Copy

Maryam Taheri Kia, Atefeh Asad Zadeh, and ALIREZA ELAHI, “Prediction of Attitudinal and Behavioral loyalty of Esteghlal and Persepolis Fans by Considering the Team Quality: A Case Study of Female Students in Tehran Universities,” RESEARCH IN SPORT MANAGEMENT & MOTOR BEHAVIOR (JOURNAL OF MOVEMENT SCIENCE & SPORTS), vol. 8 (16), no. 15 (31) , pp. 1–8, 2018, [Online]. Available: https://sid.ir/paper/213824/en

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