AN INVESTIGATION TO THE FACTORS AFFECTING TOURISTS' SATISFACTION USING THE FUZZY DEMATEL MODEL (A CASE STUDY OF AMAND DAM RESIDENTIAL AREA)

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SIRUSMEHR S.; MALEK A.

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Journal: GEOGRAPHICAL JOURNAL OF TOURISM SPACE Year:2018 | Volume:7 | Issue:25 Page(s): 67-82

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Title

AN INVESTIGATION TO THE FACTORS AFFECTING TOURISTS' SATISFACTION USING THE FUZZY DEMATEL MODEL (A CASE STUDY OF AMAND DAM RESIDENTIAL AREA)

Author(s)

SIRUSMEHR S. | MALEK A. | Issue Writer Certificate

Keywords

TOURIST SATISFACTIONQ1

FUZZY DEMATEL MODELQ1

FUZZY LOGICQ1

RECREATIONAL AREA OF AMAND DAMQ1

Abstract

Tourism as one of the major economic drivers of the present century is considered as a very appropriate and significant source of foreign exchange earnings in the economy of a country. In this area, the satisfaction of tourists is one of the most important competitive factors and the best indicator for ensuring the growth of future profits. By choosing the metropolis of Tabriz as the capital of Islamic tourism in 2018, a large number of tourists are expected to visit the tourist destinations in the province. Regarding this subject, the present study seeks to identify factors affecting the satisfaction of tourists, comparing and prioritizing these indicators with the help of FUZZY DEMATEL MODEL and ultimately making use of the results in the recreational-tourist area of the dam of Amand. This research is a survey regarding its methodology, descriptive-analytical in terms of its type, and practical as far as its purpose is concerned. The statistical population of this study consisted of the experts in the Cultural Heritage, Industries, Handicrafts and Tourism, tourism agencies, and university professors. Among these, the sample size was 24 which was calculated by the Cochran sampling formula. In the study, the necessary data were obtained to carry out preliminary studies on theoretical issues related to the topic of research, literature, research background and identification of indicators. The data were gathered through distributing questionnaires among the experts of tourism. Finally, the research findings showed that the most important indicator is the human resources. The most affected indicator was the security factor and the most effective indicator was facility.

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APA: Copy

SIRUSMEHR, S., & MALEK, A.. (2018). AN INVESTIGATION TO THE FACTORS AFFECTING TOURISTS' SATISFACTION USING THE FUZZY DEMATEL MODEL (A CASE STUDY OF AMAND DAM RESIDENTIAL AREA). GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 7(25 ), 67-82. SID. https://sid.ir/paper/214164/en

Vancouver: Copy

SIRUSMEHR S., MALEK A.. AN INVESTIGATION TO THE FACTORS AFFECTING TOURISTS' SATISFACTION USING THE FUZZY DEMATEL MODEL (A CASE STUDY OF AMAND DAM RESIDENTIAL AREA). GEOGRAPHICAL JOURNAL OF TOURISM SPACE[Internet]. 2018;7(25 ):67-82. Available from: https://sid.ir/paper/214164/en

IEEE: Copy

S. SIRUSMEHR, and A. MALEK, “AN INVESTIGATION TO THE FACTORS AFFECTING TOURISTS' SATISFACTION USING THE FUZZY DEMATEL MODEL (A CASE STUDY OF AMAND DAM RESIDENTIAL AREA),” GEOGRAPHICAL JOURNAL OF TOURISM SPACE, vol. 7, no. 25 , pp. 67–82, 2018, [Online]. Available: https://sid.ir/paper/214164/en

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