BUSINESS STRATEGY FORMULATION OF HOSPITALITY INDUSTRY AGENCIES BY SWOT APPROACH A CASE STUDY OF MEHR CHAIN HOTELS

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SALEHIPUR M.R.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: GEOGRAPHICAL JOURNAL OF TOURISM SPACE Year:2018 | Volume:7 | Issue:26 Page(s): 87-104

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Title

BUSINESS STRATEGY FORMULATION OF HOSPITALITY INDUSTRY AGENCIES BY SWOT APPROACH A CASE STUDY OF MEHR CHAIN HOTELS

Author(s)

SALEHIPUR M.R. | Issue Writer Certificate

Keywords

STRATEGIC PLANNINGQ2

SWOTQ1

HOSPITALITY INDUSTRYQ1

MEHR CHAIN HOTELSQ1

Abstract

In Today’ s highly competitive era, maintaining a suitable position for hospitality businesses needs to adopt strategies that besides synergy of activities, enhances their ability to use opportunities and cope with peripheral environmental threats. In this regard, the present research has been carried out to analyze the strategic position of the Yazd’ s Mehr chain of hotels in its business environment. This study according to its objective is a survey one and applied as far as its audience are concerned. The methodology is based on a comprehensive framework for strategy formulation. The research population consisted of the managers of MEHR CHAIN HOTELS. Sampling was carried out in two steps: in the first step, a questionnaire as data gathering tool was distributed among the whole research population and in the second step, purposeful selection of skillful and experienced managers, as a part of sampling, helped to prioritize coefficients and rank the factors. The obtained results showed considerable inside weaknesses and outside opportunities. Because of these facts, a conservative strategy can improve strategic position of MEHR CHAIN HOTELS in the market. In this way, organizational structure improvement, more attention to human resources, enhancing functional technologies and considering research and development can all help to implement this strategy more efficiently.

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APA: Copy

SALEHIPUR, M.R.. (2018). BUSINESS STRATEGY FORMULATION OF HOSPITALITY INDUSTRY AGENCIES BY SWOT APPROACH A CASE STUDY OF MEHR CHAIN HOTELS. GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 7(26 ), 87-104. SID. https://sid.ir/paper/214349/en

Vancouver: Copy

SALEHIPUR M.R.. BUSINESS STRATEGY FORMULATION OF HOSPITALITY INDUSTRY AGENCIES BY SWOT APPROACH A CASE STUDY OF MEHR CHAIN HOTELS. GEOGRAPHICAL JOURNAL OF TOURISM SPACE[Internet]. 2018;7(26 ):87-104. Available from: https://sid.ir/paper/214349/en

IEEE: Copy

M.R. SALEHIPUR, “BUSINESS STRATEGY FORMULATION OF HOSPITALITY INDUSTRY AGENCIES BY SWOT APPROACH A CASE STUDY OF MEHR CHAIN HOTELS,” GEOGRAPHICAL JOURNAL OF TOURISM SPACE, vol. 7, no. 26 , pp. 87–104, 2018, [Online]. Available: https://sid.ir/paper/214349/en

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