EXAMINING THE ROLE OF HUMAN RESOURCES IN HOTEL RANKING IN IRAN

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MADANI AMIR MOHSEN; BAGHERI NEZAMABAD LEILA

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Journal: JOURNAL OF CULTURAL MANAGEMENT Year:2014 | Volume:8 | Issue:24 Page(s): 115-133

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Information Journal Paper

Title

EXAMINING THE ROLE OF HUMAN RESOURCES IN HOTEL RANKING IN IRAN

Author(s)

MADANI AMIR MOHSEN | BAGHERI NEZAMABAD LEILA | Issue Writer Certificate

Keywords

STANDARDIZATIONQ2

NATIONAL BRANDQ1

HOTEL AND HOSPITALITY INDUSTRYQ2

SERVICE QUALITY RATINGSQ2

Abstract

Introduction and Objectives: People of different nationalities and ethnicities hotel near term, so the hotels as a cultural institution, is at the forefront of cultural encounter as a showcase for the entire facade, reflecting the national culture of the host country are considered. Maintaining mobility in the field of global competition, the need for attention to local and national features, STANDARDIZATION of hotel services has doubled. Because of cultural attitudes, STANDARDIZATION is essential in building a NATIONAL BRAND.Research method: In this model, the best and most complete satisfying services for guests has a 100 percent points. This rate is the calculated score for the quality and quantity of service, 0.638 and the points calculated for architecture and building of hotel is 0.362. The main parameter of the model is 71 and the number of sub- factor is 850.Research findings: According to the research conducted, the main components of hotel ranking and classifying in Iran were determined and the importance of each were identified. Finally, some solutions are offered to improve the status of hotel and tourism industries in Iran. Conclusion: Inspection and investigate public and private hotels, away from the standards in some indicators suggest, therefore all the stars did not show the correct degree of hotels in Iran & Usually between 1 and 2 stars are added to the existing style of grading and STANDARDIZATION meet the diverse needs of today's world, not tourists. The test results show that the model structures, hotels, undeniable role in the development of cultural tourism, STANDARDIZATION and globalization are making a NATIONAL BRAND.

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APA: Copy

MADANI, AMIR MOHSEN, & BAGHERI NEZAMABAD, LEILA. (2014). EXAMINING THE ROLE OF HUMAN RESOURCES IN HOTEL RANKING IN IRAN. JOURNAL OF CULTURAL MANAGEMENT, 8(24), 115-133. SID. https://sid.ir/paper/199536/en

Vancouver: Copy

MADANI AMIR MOHSEN, BAGHERI NEZAMABAD LEILA. EXAMINING THE ROLE OF HUMAN RESOURCES IN HOTEL RANKING IN IRAN. JOURNAL OF CULTURAL MANAGEMENT[Internet]. 2014;8(24):115-133. Available from: https://sid.ir/paper/199536/en

IEEE: Copy

AMIR MOHSEN MADANI, and LEILA BAGHERI NEZAMABAD, “EXAMINING THE ROLE OF HUMAN RESOURCES IN HOTEL RANKING IN IRAN,” JOURNAL OF CULTURAL MANAGEMENT, vol. 8, no. 24, pp. 115–133, 2014, [Online]. Available: https://sid.ir/paper/199536/en

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