Factors Influencing Islamic Branding

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ROSTAMI MOHAMMAD REZA; Feyz Davood; ZAREI AZIM; RASTGAR ABBASALI; Maleki Minbash Razmgah Morteza

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Journal Paper

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Journal: JOURNAL OF ISLAMIC MANAGEMENT Year:2018 | Volume:26 | Issue:2 Page(s): 11-40

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Title

Factors Influencing Islamic Branding

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Keywords

Islamic brandingQ1

Islamic market demandsQ1

Islamic brand extensionQ1

mental imageQ2

Abstract

This research is intended to identify and assess the factors affecting Islamic brandy in Iranian industries in order to present a conceptual framework for attending the global markets. The research follows an exploratory combined method, conducted directly in two qualitative and quantitative phases. Interviewing 14 experts by profound semi-structured, academics scholars and professors of marketing, branding and Islamic branding fields through a combination of purposeful judgment and snowball sampling method, the researchers identified and categorized components of the Islamic branding and factors influencing it for achieving the research objectives. Then, in the quantitative phase, a descriptive survey method was employed and a researcher-made questionnaire was developed. The views and ideas of 328 marketing managers and experts were collected from 60 Islamic companies. The data was then analyzed by confirmatory factor analysis and LISREL software. The results of the research from interviewing the experts led to the identification of three main components including approaches, opportunities and challenges of the Islamic branding and the factors that affected it.

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APA: Copy

ROSTAMI, MOHAMMAD REZA, Feyz, Davood, ZAREI, AZIM, RASTGAR, ABBASALI, & Maleki Minbash Razmgah, Morteza. (2018). Factors Influencing Islamic Branding. JOURNAL OF ISLAMIC MANAGEMENT, 26(2 ), 11-40. SID. https://sid.ir/paper/216898/en

Vancouver: Copy

ROSTAMI MOHAMMAD REZA, Feyz Davood, ZAREI AZIM, RASTGAR ABBASALI, Maleki Minbash Razmgah Morteza. Factors Influencing Islamic Branding. JOURNAL OF ISLAMIC MANAGEMENT[Internet]. 2018;26(2 ):11-40. Available from: https://sid.ir/paper/216898/en

IEEE: Copy

MOHAMMAD REZA ROSTAMI, Davood Feyz, AZIM ZAREI, ABBASALI RASTGAR, and Morteza Maleki Minbash Razmgah, “Factors Influencing Islamic Branding,” JOURNAL OF ISLAMIC MANAGEMENT, vol. 26, no. 2 , pp. 11–40, 2018, [Online]. Available: https://sid.ir/paper/216898/en

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