INFORMATION MARKETING: A STUDY OF INFORMATION SERVICES AND RESOURCES PRICING APPROACHES

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AZADI AHMADABADI GHASEM; AZADI AHMADABADI AKRAM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: INFORMATION SYSTEMS & SERVICES Year:2012 | Volume:1 | Issue:3 (3) Page(s): 13-28

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Information Journal Paper

Title

INFORMATION MARKETING: A STUDY OF INFORMATION SERVICES AND RESOURCES PRICING APPROACHES

Author(s)

AZADI AHMADABADI GHASEM | AZADI AHMADABADI AKRAM | Issue Writer Certificate

Keywords

INFORMATION MARKETINGQ3

INFORMATION SERVICESQ3

INFORMATION VALUE-ADDEDQ3

RESOURCES PRICINGQ3

Abstract

Purpose: INFORMATION MARKETING involves the processes and interactions that lead to the satisfaction of users and revenue for libraries and information centers. This paper aims to address the issue of information and its role in economic activities and issues related to marketing. Also, it focuses on INFORMATION SERVICES pricing as one of the dimensions of marketing programs, and studies and analyses different approaches and perspectives.Methodology: This paper uses Library approach for reviewing the research done in the field of INFORMATION MARKETING and INFORMATION SERVICES pricing.Findings: The factors affecting pricing information resources and services include: environmental and external factors, recognition of the objectives (including the financial and organizational goals of information centers), recognition of the market and the use of customer feedbacks and comments, other components of mixed marketing mixed including kinds of goods or services, distribution and promotion channels, the expected services as cost supplier, and being profitable or subsidized services. The main identified approaches in INFORMATION SERVICES pricing are: pricing based on costs, pricing based on market structure and competition, pricing based on customer demand, integrated approach, entrepreneurial approach, and pricing based on the value.Conclusion: Continuity of supplying information resources and services depends on considering the financial, economic, and profit aspects. In supplying INFORMATION SERVICES and resources, several factors have essential roles: first of all, is studying for design and analysis of financial and economic aspects of developing and handling these centers. Through information about pricing, the basic methods of cost estimating and techniques and strategies of INFORMATION SERVICES and RESOURCES PRICING to provide efficient services can be identifiable. Librarians and INFORMATION SERVICES staff should note that the acquisition, organization and dissemination of information should be based on the new concept of marketing for meeting users' satisfaction. A principled and coherent marketing plan enables libraries in the competition current world today to identify targets and actions in line with the clients' expected services.

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APA: Copy

AZADI AHMADABADI, GHASEM, & AZADI AHMADABADI, AKRAM. (2012). INFORMATION MARKETING: A STUDY OF INFORMATION SERVICES AND RESOURCES PRICING APPROACHES. INFORMATION SYSTEMS & SERVICES, 1(3 (3)), 13-28. SID. https://sid.ir/paper/218163/en

Vancouver: Copy

AZADI AHMADABADI GHASEM, AZADI AHMADABADI AKRAM. INFORMATION MARKETING: A STUDY OF INFORMATION SERVICES AND RESOURCES PRICING APPROACHES. INFORMATION SYSTEMS & SERVICES[Internet]. 2012;1(3 (3)):13-28. Available from: https://sid.ir/paper/218163/en

IEEE: Copy

GHASEM AZADI AHMADABADI, and AKRAM AZADI AHMADABADI, “INFORMATION MARKETING: A STUDY OF INFORMATION SERVICES AND RESOURCES PRICING APPROACHES,” INFORMATION SYSTEMS & SERVICES, vol. 1, no. 3 (3), pp. 13–28, 2012, [Online]. Available: https://sid.ir/paper/218163/en

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