The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Bagheri Behrooz Hossein; DINDAR FARKOOSH FIROOZ; GIVARIAN HASSAN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2016 | Volume:10 | Issue:32 Page(s): 41-54

Download Full-Text

Persian Verion

View:

750

Download:

Cites:

Information Journal Paper

Title

The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran)

Author(s)

Bagheri Behrooz Hossein | DINDAR FARKOOSH FIROOZ | GIVARIAN HASSAN | Issue Writer Certificate

Keywords

Relationship MarketingQ2

Relationship QualityQ1

information ExchangeQ1

Social ExchangeQ1

Mellat BankQ1

Abstract

Today, new form of marketing have emerged that Relationship Marketing is one of the most important ones. Many companies in order to achieve their goals and keep the customers have taken this style of marketing. Given the importance of this topic, the aim of this study was to evaluation the effect of Relationship Marketing on customer/supplier future interaction (Tehran Mellat Bank), The purpose of applied, cross-sectional, descriptive method of data collection, surveys and, The population of consumers Mellat Bank in Tehran that the sample of a sample of 384 Select and collect data standard questionnaire with Likert scale of five options by reviewing the history of research and measurement validity descriptive method of data collection, professors and experts and evaluators Mellat Bank organization reliability through Cronbach's alpha coefficient for the total scale 0. 901 volume of 397 questionnaires that test hypotheses and analyze data by Kolmogorov-Smirnov, Hierarchical regression analysis, statistical software SPSS and LISREL software for structural equation modeling was used. The results of descriptive or demographic, the most customers were male, between 21 to 41 years, undergraduate education, Self-employed, most under 1 years of bank services and favorable experience of Mellat Bank, make up. Domestic In inferential, information Exchange on the Relationship Quality and Social Exchange on the Relationship Quality and Relationship Quality there are significant positive impact on anticipation of future interaction.

Cites

No record.

References

No record.

Cite

APA: Copy

DINDAR FARKOOSH, FIROOZ, GIVARIAN, HASSAN, & Bagheri Behrooz, Hossein. (2016). The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran). JOURNAL OF MARKETING MANAGEMENT, 10(32 ), 41-54. SID. https://sid.ir/paper/218860/en

Vancouver: Copy

DINDAR FARKOOSH FIROOZ, GIVARIAN HASSAN, Bagheri Behrooz Hossein. The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran). JOURNAL OF MARKETING MANAGEMENT[Internet]. 2016;10(32 ):41-54. Available from: https://sid.ir/paper/218860/en

IEEE: Copy

FIROOZ DINDAR FARKOOSH, HASSAN GIVARIAN, and Hossein Bagheri Behrooz, “The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran),” JOURNAL OF MARKETING MANAGEMENT, vol. 10, no. 32 , pp. 41–54, 2016, [Online]. Available: https://sid.ir/paper/218860/en

Related Journal Papers