A FUZZY LOGIC APPROACH TO EVALUATION OF CUSTOMER SATISFACTION

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HAMIDI H.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2015 | Volume:10 | Issue:28 Page(s): 73-90

Download Full-Text

Persian Verion

View:

1,240

Download:

Cites:

Information Journal Paper

Title

A FUZZY LOGIC APPROACH TO EVALUATION OF CUSTOMER SATISFACTION

Author(s)

HAMIDI H. | Issue Writer Certificate

Keywords

CUSTOMER SATISFACTIONQ2

PERFORMANCE EVALUATIONQ2

FUZZY LOGICQ2

SUCCESS RATEQ2

Abstract

The method of CUSTOMER SATISFACTION PERFORMANCE EVALUATION based on the fuzzy comprehensive evaluation to provide the CUSTOMER SATISFACTION PERFORMANCE EVALUATION of the enterprise with theoretical. In order to increase the CUSTOMER SATISFACTION system implementation SUCCESS RATE in enterprise, enhance competitiveness and management level of the enterprise, enable the enterprise to better adapt to fierce market competition, an in depth study on effect evaluation of the CUSTOMER SATISFACTION system is conducted. For improve the CUSTOMER SATISFACTION performance needs to do a scientific and comprehensive evaluation. The evaluation on CUSTOMER SATISFACTION performance is a complex systemic project. In order to do a scientific evaluation fuzzy comprehensive algorithm is used by this paper. In this study, a new methodology of generating CUSTOMER SATISFACTION models using a fuzzy approach is proposed. The results show that our proposal can effectively manage logistics customer service, enabling managers to identify targets and formulate competitive strategies to enhance CUSTOMER SATISFACTION.

Cites

No record.

References

Cite

APA: Copy

HAMIDI, H.. (2015). A FUZZY LOGIC APPROACH TO EVALUATION OF CUSTOMER SATISFACTION. JOURNAL OF MARKETING MANAGEMENT, 10(28), 73-90. SID. https://sid.ir/paper/218945/en

Vancouver: Copy

HAMIDI H.. A FUZZY LOGIC APPROACH TO EVALUATION OF CUSTOMER SATISFACTION. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2015;10(28):73-90. Available from: https://sid.ir/paper/218945/en

IEEE: Copy

H. HAMIDI, “A FUZZY LOGIC APPROACH TO EVALUATION OF CUSTOMER SATISFACTION,” JOURNAL OF MARKETING MANAGEMENT, vol. 10, no. 28, pp. 73–90, 2015, [Online]. Available: https://sid.ir/paper/218945/en

Related Journal Papers