THE INFLUENCE OF ORGANIZATIONAL CLIMATE’S DIMENSIONS ON FULFILLING OF THE BRAND PROMISE (CASE STUDY: MASKAN BANK)

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GHORABNIFARD B.; HASHEMNEYA SH.; MOSAVI S.SH.

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Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2014 | Volume:9 | Issue:22 Page(s): 117-130

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Title

THE INFLUENCE OF ORGANIZATIONAL CLIMATE’S DIMENSIONS ON FULFILLING OF THE BRAND PROMISE (CASE STUDY: MASKAN BANK)

Author(s)

GHORABNIFARD B. | HASHEMNEYA SH. | MOSAVI S.SH. | Issue Writer Certificate

Keywords

ORGANIZATIONAL CLIMATEQ2

BRANDQ1

BRAND PROMISEQ2

MULTIPLE REGRESSIONQ2

MASKAN BANKQ2

Abstract

The Customers loyalty on a BRAND is dependent on their trust. Also the customers trust influenced by fulfilling the promises which BRAND owners deliver to their customers. According to importance of the subject, this study reviews the influence of ORGANIZATIONAL CLIMATE’s dimensions on fulfilling of the BRAND promise.The purpose of this study is identifying the effective ORGANIZATIONAL CLIMATE variables on fulfilling the promises which BRAND owners deliver to their customers.The statistical population of this study comprised the entire MASKAN BANK’s employees in Alborz province which were selected some people among them randomly. In order to collect data the standard questioners are used. The data analyzed by Spearman Correlation Coefficient and MULTIPLE REGRESSION.The finding of study showed that the organizational commitment, employees received bonuses, teamwork in organizations, organizational structure and organizational communication have significant relationship to fulfill the promises and among these variables of the three variables such as: organizational commitment, employees received bonuses and organizational communication can entry into the regression equation, which can impact on this variable directly.

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APA: Copy

GHORABNIFARD, B., HASHEMNEYA, SH., & MOSAVI, S.SH.. (2014). THE INFLUENCE OF ORGANIZATIONAL CLIMATE’S DIMENSIONS ON FULFILLING OF THE BRAND PROMISE (CASE STUDY: MASKAN BANK). JOURNAL OF MARKETING MANAGEMENT, 9(22), 117-130. SID. https://sid.ir/paper/219003/en

Vancouver: Copy

GHORABNIFARD B., HASHEMNEYA SH., MOSAVI S.SH.. THE INFLUENCE OF ORGANIZATIONAL CLIMATE’S DIMENSIONS ON FULFILLING OF THE BRAND PROMISE (CASE STUDY: MASKAN BANK). JOURNAL OF MARKETING MANAGEMENT[Internet]. 2014;9(22):117-130. Available from: https://sid.ir/paper/219003/en

IEEE: Copy

B. GHORABNIFARD, SH. HASHEMNEYA, and S.SH. MOSAVI, “THE INFLUENCE OF ORGANIZATIONAL CLIMATE’S DIMENSIONS ON FULFILLING OF THE BRAND PROMISE (CASE STUDY: MASKAN BANK),” JOURNAL OF MARKETING MANAGEMENT, vol. 9, no. 22, pp. 117–130, 2014, [Online]. Available: https://sid.ir/paper/219003/en

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