THE EFFECT OF TOURIST'S MENTAL IMAGE ON THE PERCEIVED VALUE OF COASTAL CITIES IN THE CASPIAN SEA

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

KAZEMI M.; POUR S.; SAADAT F.; BITARAF F.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Urban Research and Planning Year:2011 | Volume:2 | Issue:6 Page(s): 19-34

Download Full-Text

Persian Verion

View:

2,305

Download:

Cites:

Information Journal Paper

Title

THE EFFECT OF TOURIST'S MENTAL IMAGE ON THE PERCEIVED VALUE OF COASTAL CITIES IN THE CASPIAN SEA

Author(s)

KAZEMI M. | POUR S. | SAADAT F. | BITARAF F. | Issue Writer Certificate

Keywords

PERCEIVED VALUEQ2

MENTAL IMAGEQ2

PERCEIVED QUALITYQ1

COASTAL CITIES IN THE CASPIAN SEAQ2

Abstract

In recent years, the need to study the positive effects of tourism development is being felt well. Appropriate accommodations can be a means to improve the image of the destination, local people's sense of pride and honor. Tourism development in the northern towns and villages can have long-term effects on the local economy, infrastructure, cultural aspects - social and business and should be considered as a factor affecting the development and improvement of economic situation (increasing income and employment) and improve the image of these areas (awareness and knowledge of regional visits). Hence, this study examines the relationship between MENTAL IMAGE, PERCEIVED VALUE as well as PERCEIVED QUALITY of tangible and intangible factors. Thus, first the conceptual model was designed based on theory and then the tests were subjected to the survey - analytical method. The population under study was 200 tourists of Caspian Sea coast randomly selected based on the Cochran formula. The data obtained by a distributed questionnaire were analyzed through structural equations and partial least squares method through the following software PLS. The results indicated that PERCEIVED QUALITY is more important than PERCEIVED VALUE as the consequences of tourist's MENTAL IMAGE. It was also found that the quality of intangible factors does not significantly affect tourist’s MENTAL IMAGE.

Cites

References

No record.

Cite

APA: Copy

KAZEMI, M., POUR, S., SAADAT, F., & BITARAF, F.. (2011). THE EFFECT OF TOURIST'S MENTAL IMAGE ON THE PERCEIVED VALUE OF COASTAL CITIES IN THE CASPIAN SEA. RESEARCH AND URBAN PLANNING, 2(6), 19-34. SID. https://sid.ir/paper/220266/en

Vancouver: Copy

KAZEMI M., POUR S., SAADAT F., BITARAF F.. THE EFFECT OF TOURIST'S MENTAL IMAGE ON THE PERCEIVED VALUE OF COASTAL CITIES IN THE CASPIAN SEA. RESEARCH AND URBAN PLANNING[Internet]. 2011;2(6):19-34. Available from: https://sid.ir/paper/220266/en

IEEE: Copy

M. KAZEMI, S. POUR, F. SAADAT, and F. BITARAF, “THE EFFECT OF TOURIST'S MENTAL IMAGE ON THE PERCEIVED VALUE OF COASTAL CITIES IN THE CASPIAN SEA,” RESEARCH AND URBAN PLANNING, vol. 2, no. 6, pp. 19–34, 2011, [Online]. Available: https://sid.ir/paper/220266/en

Related Journal Papers